warren elsmore: 2012 olympic stadiums built with LEGO warren elsmore: 2012 olympic stadiums built with LEGO
jul 31, 2012

warren elsmore: 2012 olympic stadiums built with LEGO

london 2012 olympic park by warren elsmore image: warren elsmore

warren elsmore has built the london 2012 olympic park from LEGO to celebrate the games.

— following text from warren elsmore

I was commissioned by the LEGO group and visit denmark to celebrate the london olympic games and to create something truly spectacular to promote one of denmarks’ biggest exports.​

the stadium project took 300hrs to build over a short timescale of 3 weeks. around 250,000 bricks were used – the vast majority of which are ‘1×1’ pieces – all very small and difficult to apply!​ put on display in central london during the games, an estimated 100,000 visitors saw the display and acted as an attraction to the whole danish village. the exhibit especially attracted the ‘london ambassadors’ – volunteers meeting and greeting tourist, who needed to be able to direct  global guests to ‘the lego model’.

london 2012 olympic park by warren elsmoreimage: warren elsmore

london 2012 olympic stadium by warren elsmoreimage: warren elsmore


stadium time lapse
image: warren elsmore

horse guards parade by warren elsmore image: warren elsmore

aquatics center by warren elsmoreimage: warren elsmore

water polo arena by warren elsmoreimage: warren elsmore

velodrome by warren elsmoreimage: warren elsmore

basketball arena by warren elsmoreimage: warren elsmore

london 2012 olympic park by warren elsmore image: warren elsmore

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