'3D printed' animals illustrate the irreplaceable nature of endangered species '3D printed' animals illustrate the irreplaceable nature of endangered species
may 05, 2016

'3D printed' animals illustrate the irreplaceable nature of endangered species

‘3D printed’ animals illustrate the irreplaceable nature of endangered species
all images courtesy of young & rubicam paris 

 

 

 

as part of a campaign for the international fund for animal welfare (IFAW), young & rubicam paris has realized a series of images that depicts the irreplaceable and irreversible aspects of killing wildlife. the advertisements aim to draw a comparison between technologies that can easily build and construct matter, like 3D-printing, and the fragility of animal life — a condition not as easily reparable as a broken household object. the digital compositions illustrate three animals — an elephant, whale and orangutan — with parts of their bodies exposed to view. above their bodies, a 3D-printer seemingly attempts to build new layers of skeletal matter, acting a subtle symbol of the impossibility of this situation. accompanying text reads ‘if only they were this easy to reproduce’, a simple yet powerful message that underscores the idea that the loss of wildlife is an irrevocable act with permanent consequences. 

young rubicam IFAW 3D printed animals
a 3D-printer attempts to build a new elephant

young rubicam IFAW 3D printed animals
the insides of a whale are exposed as a 3D printer hovers above 

young rubicam IFAW 3D printed animals
the images illustrate the irreplaceable and irreversible aspects of killing wildlife species

young rubicam IFAW 3D printed animals
accompanying text reads ‘if only they were this easy to reproduce’

young rubicam IFAW 3D printed animals
the advertisements draw a comparison between technology and animal welfare 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    art news