zélé collective turns uber eats’ entire menu into 22-meter-long print artwork

Menu du Jour stretches 22.13 meters of food delivery options

Menu du Jour is a conceptual installation by Zélé Collective that translates the digital interface of food delivery services into a large-scale physical object. The work takes the form of a restaurant menu measuring 22.13 meters in length and is constructed from data manually gathered from the Uber Eats platform. The installation invites viewers to confront algorithmic excess, decision anxiety, and the paradox of infinite choice.

At exactly 12:00 PM on a weekday, all available dishes, including starters, mains, and desserts, were recorded manually, without the use of scripts or automated tools. This process highlights the extensive, repetitive labor involved in interfacing with algorithmic systems that appear seamless to users. The collected information was formatted following the graphic conventions of traditional restaurant menus: serif typefaces, typographic hierarchy, and red grid lines. These visual cues reference the physical menus typically found in cafés and bistros, establishing a contrast between analog familiarity and digital excess.

Zélé Collective prints a physical archive of digital abundance

By presenting this data in a continuous, scroll-like form, the installation materializes the volume of algorithmically delivered choices. The piece explores the cognitive overload caused by choice saturation, and the strange tension between digital fluidity and physical exhaustion. ‘It’s part of an ongoing reflection on our relationship to consumption, decision-making, and information excess in platform culture. Menu du Jour is both humorous and critical, a physical confrontation with the invisible structures shaping our daily appetites,’ shares artist Charles-Antoine De Sousa, member of Zélé Art Collective.

project info:

name: Menu du jour
designer: Zélé Collective | @zele_collective, Charles-Antoine De Sousa | @desouzzzzz