zim & zou crafts barcelona's architectural landmarks from pink paper

zim & zou crafts barcelona's architectural landmarks from pink paper

zim & zou crafts barcelona’s architectural landmarks from pink paper
all images courtesy of zim & zou




french studio zim & zou has created a colorful campaign for spanish sparkling wine brand freixenet that uses paper to create a backdrop of the city of barcelona. shades of pink paper form an intricately crafted architectural landscape lined with landmarks from the catalan capital — including gaudi’s sagrada família, casa mila, and buildings in park güell. made by hand, these three-dimensional elements have been carefully cut, glued and assembled into miniature renditions of the cityscape. in its preparation for the campaign, the collection of paper buildings have been lined up in front of a vibrant blue ‘sky’ and behind a sparkling bottle of ‘mia’ wine. tethered to a string, a small cable car teeters above the landscape of paper architecture and extends to the top of the frame. 

zim zou paper
the colorful campaign has been created for spanish sparkling wine brand freixenet

zim zou paper
paper pieces create a backdrop of the city of barcelona

zim zou paper
landmarks from the catalan capital include the sagrada família

zim zou paper
each of the three-dimensional elements are made by hand

zim zou paper
buildings from park güell are included in the composition 

zim zou paper
the collection of paper buildings form an architectural backdrop for the campaign 

zim zou paper
elements have been carefully cut, glued and assembled into miniature renditions of the cityscape

zim zou paper
shades of pink paper form an intricately crafted architectural landscape

zim zou paper
process photos show the stages of creation 

zim zou paper
cut paper elements are crafted into paper architecture 

zim zou paper
individual buildings are meticulously made by hand 

zim zou paper
small pieces of foam board create three-dimensionality between different layers of paper 

zim zou paper
paper buildings replicate those from barcelona’s park güell

zim zou paper
tiny architectural details are crafted into window frames of a gaudi building 



project info: 


agency: rosbeef!
ad photographer: pascal moraiz

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