zim & zou crafts barcelona’s architectural landmarks from pink paper

zim & zou crafts barcelona’s architectural landmarks from pink paper
all images courtesy of zim & zou

french studio zim & zou has created a colorful campaign for spanish sparkling wine brand freixenet that uses paper to create a backdrop of the city of barcelona. shades of pink paper form an intricately crafted architectural landscape lined with landmarks from the catalan capital — including gaudi’s sagrada família, casa mila, and buildings in park güell. made by hand, these three-dimensional elements have been carefully cut, glued and assembled into miniature renditions of the cityscape. in its preparation for the campaign, the collection of paper buildings have been lined up in front of a vibrant blue ‘sky’ and behind a sparkling bottle of ‘mia’ wine. tethered to a string, a small cable car teeters above the landscape of paper architecture and extends to the top of the frame. 

the colorful campaign has been created for spanish sparkling wine brand freixenet

paper pieces create a backdrop of the city of barcelona

landmarks from the catalan capital include the sagrada família

each of the three-dimensional elements are made by hand

buildings from park güell are included in the composition 

the collection of paper buildings form an architectural backdrop for the campaign 

elements have been carefully cut, glued and assembled into miniature renditions of the cityscape

shades of pink paper form an intricately crafted architectural landscape

process photos show the stages of creation 

cut paper elements are crafted into paper architecture 

individual buildings are meticulously made by hand 

small pieces of foam board create three-dimensionality between different layers of paper 

paper buildings replicate those from barcelona’s park güell

tiny architectural details are crafted into window frames of a gaudi building 

project info: 

agency: rosbeef!
ad photographer: pascal moraiz