as part of the rising awareness for recycling plastic bottles amongst israeli consumers, a new campaign is being launched. ‘ela’ and aviv recycling company (with funding form beverage producers) have produced and distributed approximately 1,000 recycling bins along the israeli coastline, so that bathers can easily be a part of the recycling community. the bin lids are made from recycled plastic bottles (10 sprite bottles each) and have been designed by the studio of alon razgour.