david berman do good design
david berman   do good design david berman   do good design
dec 15, 2009

david berman do good design

‘do good design: how designers can change the world’ author: david b. berman forewords: erik spiekermann, min wang and ric grefé publisher: new riders, in association with AIGA design press year: 2009 format: 13,5 x 20,5 cm features: 180 pages, b+w images, paperback ISBN 13: 978-0-321-57320-9 ISBN 13: 0-321-57320-X http://www.peachpit.com

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at the recent icograda world design congress in beijing, the canadian communication designer david berman presented his book  ‘do good design: how designers can change the world’. a chinese edition was released.

designers create much of what the world sees, wants, buys, uses and experiences. at this time of unprecedented environmental, social and economic crises, should we be creating the deceptions that encourage continuous consumption or figuring out a way to help counter it?

in this provocative and dramatically-illustrated book, david berman argues that global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing developing world populations, the largest long-term threat to global harmony and environment. he believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled ‘needs’ in larger and larger markets.

portrait © designboom canadian designer david berman, author of  ‘do good design: how designers can change the world’

david berman signing the book

berman’s main thesis is: ‘rather than sharing our cycles of style, consumption, and chemical addictions, designers can use their professional power, persuasive skills, and wisdom to help distribute ideas that the world really needs: health information, conflict resolution, tolerance, technology, freedom of the press, freedom of speech, human rights, democracy …’

‘in my 30 years of running a design studio, I have come up to the conclusion that there is one thing we can do that nobody can stop us from. we alone decide ‘how we work’.  (…) charity starts at home.’ excerpt from the foreword by erik spiekermann, german information designer and typographer, founder of metadesign and fontshop.

‘we think of ourselves as designers, not decision makers; lacking a strong voice to change society’s behaviors. we fail to admit our responsibility for the decline of the natural environment. we must reevaluate, and discover our share of influence.’ excerpt from the foreword by min wang, dean of the CAFA central academy of fine arts school of design and design director for the 2008 beijing olympics.

content (here are a few titles of chapters) beyond green: a convenient lie; the weapons: visual lies and manufactured needs; where the truth lies: the slippery slope; the design solution: convenient truths; why our time is the perfect time; how to lie, how to tell the truth; how we do good is how we do good; …

is it for me? this book aims to help readers to responsibly identify then fulfill business objectives, through strategic consultation, communications design, facilitation, training, and systems development. in a world where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness.


designboom ratings: ……………………. interesting ………………. good read, worth a look …………. very good ……. excellent, recommended . must have _________________________________________________________________________________________

  • how about spanish text?

    rico says:
  • Is it available as a digital download? You know, save the trees and all.

    dan says:
  • “david berman argues global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing developing world populations, the largest long-term threat to global harmony and environment.”

    What? Branding strategies are more powerful than politics or ideology? Amazing, I really did not know this.

    What? Consumption is the greatest threat to “global harmony and environment”? Wow, here I was thinking production.

    What? The greatest threat comes from the developing world?

    Despiclable and incorrect outlook. Good is the new Evil. Dont buy it.

    JJ says:
  • dan, how about telling us what the honorable and correct outlook is?

    banjo says:
  • just saw it –
    [url=http://www.davidberman.com/social/dogood.php] Paper vs. electronic [/url]:
    There are 3 ways to see the book:
    1. Paper
    2. View online at Safari.peachpit.com
    3. PDF (from Peachpit.com).
    The paper edition includes 45 days of Safari access.

    bee says:
  • he looks like a crusty hippy! no doubt we’ll all have to start cycling more, eat tofu and destroy nestlé too.

    shane says:
  • i buy this book do good design how can i buy i like this book titale

    aradhana sharma says:

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