’12 gan-ji’ watch

korean studio brownbreath in collaboration with japanese watch brand alive tokyo has created ’12 gan-ji’ watch. the design is based on the ancient chinese time concept ’12 gan-ji’, which both korean and japanese cultures have. ’12 gan-ji’  is an oriental time concept that divides a day by 12 terms differing from the  ‘1day = 24hours’ concept which we use nowadays. for example, 子 means 2 hours from 11 to 1. all of the 12 terms are the counterpart of 12 different animals. chinese characters were modified to sanserif font.

'12 gan ji' watch by brownbreath with alive tokyo’12 gan-ji’ watch

'12 gan ji' watch by brownbreath with alive tokyo’12 gan-ji’ watch

'12 gan ji' watch by brownbreath with alive tokyo’12 gan-ji’ watch

'12 gan ji' watch by brownbreath with alive tokyo’12 gan-ji’ watch

'12 gan ji' watch by brownbreath with alive tokyo’12 gan-ji’ watch