when chanel wanted to launch their new perfume scent chanel no. 5 ‘eau première’, they turned to french interior designer jean-marc gady. gady is well known for his set designs, window displays and environments. for the luxury perfume’s launch, gady created an experiential space inside of a private parisian apartment. launch guests were encouraged to explore the completely decorated apartment. doorways were designed in the shape of the perfume’s bottle and dramatic lighting led the way to testing stations. the scent of the product was spread throughout the space

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vases by jean marc grady at maison & objet jean marc gady at maison & objet 2008

chanel apartment by jean marc gady

chanel apartment by jean marc gady