acne jeans shop developed by pierre jorge gonzalez and judith haase set in a typical berlin space, this first store of the swedish brand acne jeans located out-side scandinavia, features 90 square-meter of luxury fashion. crossing through the three rooms, a monumental cabinet that gathers all functions of storage and product display has been constructed by using a copy & paste technique made with 3D modelling software. the design integrates product display, as well as stock through a vertical arrangement. the merchandise stock is thus a part of the store display and directly accessible to the customer. the design has a high degree of complexity that wipes out the standard display idea of denim. in opposition to this complex object, the surrounding space, where no merchandise is exposed, has been designed to give the feeling of spaciousness. december 8th, münzstrasse 23 – 101 78 berlin, germany.