prada contemporary store in paris

prada unveils its new temporary shop at place beauvau 92, in paris, designed by roberto baciocchi. the two-level space is of approximately 570 square meters. open to the public until february 2010. a selection of prada women’s ready-to-wear, bags, accessories and footwear are available at the store.

the city’s identity penetrates the space through shop windows with the inclusion of striking abstract perspective graphic illusions

the store front evokes the image of the mirabeau bridge – the first bridge in the city to be constructed out of metal – immortalized by guillaume apollinaire’s popular poem

in the first room the bridge silhouette is emphasized by a dramatic trajectory towards the staircase.

merging brand’s history with innovation, the space retains the black and white chequered marble floor of prada’s 1913 first store in the galleria vittorio emanuele II, in milan

these images nicely show the space (and no products yet) with the abstract perspective graphic illusions

furnished with lilac carpeting and sofas, …

… as well as bronzed metal and glass displays and a series of mirrors