Terraviva launches FLORENCE HILLS, a new competition structured in two Phases. It aims to adaptively reuse Podere Santa Margherita, nestled in the heart of Chianti…
Prizes up to 25.000 € will be awarded to the winners selected by an international jury panel composed, among others, by Giancarlo Mazzanti (El Equipo Mazzanti), Anastasia Kucherova (Stefano Boeri Architetti), Gregory Kahn Melitonov (Taller KEN), and Nathalie Rozencwajg (NAME Architecture).
BRIEF
Marked by the passage of time and decay, this remarkable rural complex now calls for a thoughtful and innovative revival that can honor its historical legacy while breathing new life into its enduring architectural soul. The current condition of the Tuscan ruin certainly gives Podere Santa Margherita a special appeal. Therefore, the biggest challenge will be understanding what interventions could provide a new meaning to the original constructions without affecting their authenticity.
PRIZES
• 1st Prize: 10.000€
• 4 Finalists: 3.000€ each
• 10 Golden Mentions: coupon for a free Terraviva membership
• 10 Honorable Mentions: coupon for a free Terraviva competition
• Top 30: published on Terraviva channels
GUIDELINES
The Florence Hills competition aims to transform this forgotten estate into a contemporary luxury residence, inhabited by the owner's family for a few weeks and rented out to other wealthy guests during the rest of the year. The intent is to rethink both the internal and external spaces, selecting materials, finishes, and furnishings to design a residence of extraordinary architectural quality, conceived according to the principles of adaptive reuse and conservative restoration.
REQUESTED MATERIAL
• PHASE 1 | Two A1 Panels + a Brief Text describing the proposal
• PHASE 2 | Four A1 Panels + a Technical Report with text and images
JURY
• Giancarlo Mazzanti (Bogotá, Colombia) | El Equipo Mazzanti
• Anastasia Kucherova (Milan, Italy) | Stefano Boeri Architetti
• Gregory Kahn Melitonov (New York, USA) | Taller KEN
• Nathalie Rozencwajg (London, UK) | NAME Architecture
• Charles Tashima (London, UK) | Studio Tashima
• Martina Mitrović (Milan, Italy) | Vincenzo De Cotiis
• Mario Gentile (Philadelphia, USA) | Shiftspace
• Agnese Mazzei (Florence, Italy) | Agnese Mazzei Architetti
SCHEDULE
• Competition Opening: May 6th
• 89 € “Early” Registrations: May 6th - July 4th
• 109 € “Standard” Registrations: July 4th - August 1st
• 139 € “Late” Registrations: August 1st - August 29th
• Submission Deadline (Phase 1): August 29th
• Finalists Announcement (Phase 1): September 17th
• Submission Deadline (Phase 2): October 6th
• Winners Announcement (Phase 2): October 27th
