Organized by: FROMM.Lab is the educational and talent-sourcing arm of FROMM., dedicated to nurturing the next generation of designers through workshops, mentorship programs, and collaborative design opportunities.
At the heart of FROMM. Lab is a co-design model that connects emerging creatives with industry experts to develop original pieces for FROMM.’s collections and projects. These collaborations are presented both locally and internationally, featured at leading design exhibitions and global industry platforms.
With a focus on contemporary furniture and product design, FROMM. Lab plays a vital role in bridging design talent with production, visibility, and market impact.
Competition Theme: Design for a Changing World – Bridging Cultures
Objective: Reinterpret Arab cultural heritage through the lens of contemporary design, creating functional and production-ready pieces.
Who Can Apply:
-Open to all ages
-Open to all nationalities
-Individuals or teams (up to 3 members)
Design Categories:
-Seating: Chairs, stools, benches
-Tables: Coffee tables, side tables, accent tables, consoles
-Storage: Small cabinets, modular units, storage boxes
-Lighting: Floor and table lamps
Design Requirements:
-Must reflect Arab cultural narratives through material, form, or function
-Should be sustainable, innovative, and feasible for production
-Must include technical drawings, 3D renderings, and a concept statement
Evaluation Criteria:
-Cultural relevance
-Originality and creativity
-Functionality
-Material and sustainability
-Aesthetic and craftsmanship
Submission Format:
-PDF (Max 20MB), titled FirstName_LastName_MDWCompetition
-Email to [email protected]
-One submission per applicant
What do designers win?:
●Mentorship from leading international design figures
-Giulio Cappellini – Founder & Art Director, Cappellini
-Joseph Grima – Architect, Critic, Curator; Co-founder of Alcova
-Aline Asmar d’Amman – Architect & Interior Designer; Founder, Culture in Architecture
-Luca Fois – Design Professor, Politecnico di Milano
-Dana Said – FROMM.Lab Head
●Full prototype production of their design under FROMM.
●Exhibition at the Doha Design Biennale 2026
●Global media exposure through FROMM.’s platform
