HAY!YoungBirds!Talent Award Asia 2020 HAY!YoungBirds!Talent Award Asia 2020

HAY!YoungBirds!Talent Award Asia 2020

Nation states have identifiable cultural, socioeconomic, and esthetic aspirations and predictable patterns of lifestyle, which despite all their variegated heterogeneities, exhibit at lease a certain identifiable common cultural substance and provide the necessary tabula rasa on which modem design may be projected. - Rajeshwari Ghose, Design, Development, Culture,and Cultural Legacies In Asia


IP
HAY! YoungBirds!is an international competition IP and a design stage created jointly by Danish contemporary design brand HAY, which endorses cross-cultural collaboration, and the Young Bird Plan, an international competition platform for global design talents. In 2020,this competition is committed to engaging more young, bold, and innovative designers who represent the contemporary Asia-Pacific market. The challenge is to design a single product or portfolio that belongs to Furniture, Lighting, or Accessories, and which mirrors the HAY brand values, including production, architecture, sustainability, and art.


— Proposition —
With a long history, Asia-Pacific has nurtured many ancient and brilliant civilizations. Generations of Asia-Pacific ancestors have gone through the baptism of time and engraved their production and living practices into a time-honored history and profound civilization.

Due to the differences in geographical environment, the culture of the Asia-Pacific is extremely diverse. Different countries in different regions have their own unique cultural ecology. Cultures exchange because of diversity, and they learn from each other due to exchanges and finally develop after mutual learning.

Exchanging with diverse Asia-Pacific cultures is also what HAY seeks. This HAY!YoungBirds!Talent Award Asia 2020, therefore, is calling for civil product designs that mirror HAY brand values (production, fashion, architecture, sustainability and art) and integrate with Asia-Pacific cultural elements as well, to inject new vitality into the brand.


— Jury Panel —
There are eight starring juries in HAY!YoungBirds!Talent Award Asia 2020 !
· Rolf Hay: Co-Founder & Furniture and Lighting CCO, HAY
· Mette Hjort Hay: Co-Founder & Accessories CCO, HAY
· Ben Watson: CCO, Herman Miller
· Hee Welling: Furniture designer
· Clara Von Zweigbergk: graphic designer
· Stefan Diez: Industrial Designer
· Rossana Hu: Co-founder of Neri&Hu
· Isa Ye: Founder of Young Bird plan


— Design Challenges —
①Entries must belong to one of the following categories: Furniture, Lighting and Accessories.
②A single product or portfolio that belongs to Furniture, Lighting, or Accessorie is only allowed. A cross-category design is prohibited.
③There is no specific limitation on product materials,but environmental protection and sustainability must be considered.
④Entrants must ensure that your submission is original and you own the copyright during the competition.


— Evaluation Criteria —
① Your design shall mirror the HAY brand values (production, fashion, architecture, sustainability and art)
② Meet the needs of target markets in Asia-Pacific;
③ Your design shall be economic, and aesthetic.
④ Your design shall take the materials and proccss cost into consideration, and it should be capable of manufacturing.
⑤ Environmental protection and sustainability must be considered.


— Eligibility —
①This competition is free and open to students who are still enrolled in education or graduated between 2018 and 2019 in Asia-Pacific, with no limitation on major and age.
②A valid Asia-Pacific (China, Japan, South Korea, Australia, India, New Zealand, Singapore, Malaysia, Philippines, Indonesia and other Asia-Pacific countries or regions) address or certificates of identification(including but not limited to: passport, ID card, etc), contact information, and education certificate are required. Individual entries are allowed. Interdisciplinary teams (three members at most and can't sign up alone) are encouraged to join. Participants needs to provide us with materials for Education Verification (e.g. highest diploma).
③ Designer who submit group work are not allowed to do it individually.
④Each participant has to register on our website; for any question, please visit our website.


— Timeline —
2019.12.27 Call for entries
2020.03.15 Registration deadline
2020.04.30 Submission deadline
2020.05.10 Release of shortlisted winners
2020.05.31 Release of Top 30
2020.10.30 Release of Top 3 and the Champion
The timeline is just for your reference not the final version.


— Awards —
★ First Prize
1 winner; 30,000 RMB (pre-tax); A trip of 3 Days of Design in Denmark

★ Second Prize
2 winners; 10,000 RMB each (pre-tax); A trip of 3 Days of Design in Denmark

★ Top 30
27 winners; Top 30 honor of certificate.

★ Shortlists
Finalist certificate.

Note: More surprise awards will be announced after shortlisted winners are released. Stay attention!

Exhibition:
The winning projects of the champion and top 3 winners will have the opportunity to be displayed at 3 Days of Design 2021(an annual design event in Denmark), and the products will have the opportunity to be selected into the HAY product line.

Press packages:
All shortlisted projects will be published on the media platforms designverse and its social official platforms. As long as your strength and story impresses us, designverse will send you an invitation of SuperNova Interview and your personal interview will be displayed on the front page of designverse for one day.


— Registration —
①Please register by logging into our website: www.designverse.com.cn
②For the latest information about this competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @designverse设计宇宙;
③Learn more about the HAY brand, please follow the official WeChat account: HAYofficial;The official Weibo account: @HayOfficial or website: hay.dk;
④You can directly contact the competition team by add YoungBirdPlan as one of your Wechat friends. We remain at your service here for any further questions you may have.


— Organizers —
HAY
HAY, a Danish inspired furniture and accessories brand, was founded in 2002 with the ambition to create contemporary furniture with an eye for modern living and sophisticated industrial manufacturing. With this ambition over the past decades, HAY has set its vision that is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers.

Through its commitment to the design and production of furniture and accessories with an international appeal, HAY strives to make good design accessible to the largest possible audience.


Young Bird Plan
Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecturedesign, landscaping design, interior design, product design, logo design and fashion design.

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.

 

cash prize award: $ 7,145.00 USD

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