The creation of something new is not accomplished by the intellect, but by the play instinct acting from inner necessity. The creative mind plays with the object it loves.  
—Carl Jung

Huafon Material Application Innovation Design Award” is initiated and hosted jointly by Huafon Group and the international competition platform, Young Bird Plan. It invites all the talented professional designers and passionate amateur artists worldwide. By collecting innovative ideas of young designers, forward thinking and diversified design works of products application, the competition aims at encouraging the product research and development to extend to a broader field of innovative materials application through creative designs. It also showcases Huafon Group’s brand concept, corporate identity and the characteristics of products. The design works shall present Huafon Group’s core value – united goal, business with general interest, benefit all, develop together, as well as its brand concept – innovation, quality, green and sharing.

—— Background——
In manufacturing industry, there are many “hidden champion” companies or specialized new enterprises, which focus on specific new material as well as process technology in the production.  The innovation and ingenuity of these enterprises enabled the brand owners and designers to create unique and highly competitive new products in the market, which have continuously driven the innovation and growth in the value chain.  

In the field of new materials, the reform of materials boosts the innovation in design. Good materials can help designers to create practical and aesthetic products and lead new design trends. A smart selection of materials in a matching application enables the public to enjoy a diversified lifestyle to seek for new wonder and happiness. It is very important to have the right new materials to support various novel designs. 

Innovation is a powerful engine for Huafon Group’s development. Over the past 30 years, as a Top 500 Chinese enterprise with focus on chemical engineering new materials, Huafon Group has accelerated research and development of innovative products in the fields of new materials, new energy and energy saving environmental protection. With the forward thinking technologies and basic research, it consistently leads the chemical engineering industry and expands into world class good quality field of new materials by highly effective use of resources and sustainable development.

Huafon Group, based on the same values as the clients of the industry chain, strives for helping the successful innovation of its partners. Huafon Group specializes in quality, differentiated, lightweight and green products that include PU system, PU resin, Spandex, Microfiber, TPU, Nylon 66 chips, Adipic acid, Cyclohexanone, Polyester polyol, Aluminum foil materials, etc. The question is how to innovatively apply materials to the design? Building upon the motto “New Materials New Life”, Huafon Group strives to provide the best solution.

Hosted jointly by Huafon Group and the international competition platform, Young Bird Plan, the competition includes three categories: Footwear, Apparel and Comprehensive. With the theme of “New Materials New Life”, the design can be created in combination with Huafon Group’s materials and presents Huafon’s culture, value and the characteristics of products. The talented designers are encouraged to combine the deep understanding of material and process with the design and to submit unique and original design works.

This competition aims at calling for the participation of talented designers and passionate amateurs domestically and worldwide. With the goal of collecting innovative ideas of young designers as well as forward thinking and diversified design works of products application, the competition aims at encouraging the research and development and extending a wider field for innovative materials application through the design. It also showcases Huafon Group’s brand concept, DNA and the characteristics of products.

—— Panel of Judges——
Yiping Qiu
Former Dean of College of Textiles, Donghua University
Dean of College of Textiles and Apparel, Quanzhou Normal University
Chairman of China Region, Society for the Advancement of Material and Process Engineering

Keling Li
Former Dean of College of Fashion and Design of Donghua University
Former Dean of Fashion Design School of Shanghai Institute of Visual Art
President of Shanghai Rising-Star Live Streaming Talent InstituteEP
Chairman of YAYING Charity Foundation of EP YAYING Fashion Group

Wei Ding
Founder of Moma Design
Dean of Future Design OGI of Shanghai Tsinghua International Innovation Center
Director of Industrial Design Innovation Center Around ECUST

Tim Wang
Founder and CEO of GWT

James Gau,
Co-founder & CEO of FMNII

Isa Ye
Founder of YoungBird
Founder of designverse

Feihuang You
Vice President of Huafon Group

Zongjun Zou
Brand culture director of Huafon Group

Mosha H. Zhao
Marketing Director of Huafon Group

—— Design Requirements——
1. Entries must belong to one of the following categories: Footwear, Apparel and Comprehensive. The Comprehensive category includes but not limit to personal care, household appliances, smart wearable, home decoration, toys, luggage and bags, transport, medical, packaging, etc.
2. A single product or portfolio that belongs to either one category or several categories is allowed. A cross-category design is allowed.
3. There is no limitation on product materials. It can combine the design with Huafon’s products and present the characteristics of Huafon’s materials.
4. Entrants must ensure that your submission is original and you own the copyright during the competition. The submission of a design work awarded by other industrial competitions is prohibited.
5. The functionality and feasibility for production of the design shall be taken into account. The prototype can be produced.

—— Evaluation Criteria ——
1. It shall comply with Huafon’s brand culture and value.
- Vision: Become a leading global partner of new materials
- Mission: New materials, new life
- Core value: Common goal, Common business, Common benefit, Common development
- Brand concept: Innovation, quality, green and sharing
2. Innovative application of materials. It can combine the design with Huafon’s products and fully presents the characteristics of Huafon’s materials.
3. Practical, aesthetic and reasonable color matching. It shall meet the needs of the material application markets. It shall reveal a modern lifestyle and a contemporary fashion.
4. The design shall take the materials and process cost into consideration, and it should be capable of manufacturing. Top 3 is given the chance of prototype for work and exhibition offline.
5. Health, environmental protection and sustainability must be taken into consideration.

 —— Competition Documents ——
1. Huafon Group Corporate Video
2. Huafon Group Brochure
3. Huafon’s Materials Products Information

—— Entry Submission ——
1. The design proposal should be presented on no less than 3 sheets of A2 vertical drawings (a maximum of 5), which should be clear and readable (with a margin of 10mm), including:
- Short description: No more than 1,200 words, with details about the materials and technical processes used;
- Registration number: Located on the upper right corner of the drawing and set in 20 point Arial font.
- Drawings should include elevation, axonometric, renderings, detail drawing, model drawing or exploded views.
2. Drawings can be submitted in JPG format (no larger than 10MB for each sheet).
3. The proposal’s title shall be as simple as possible. File name should be saved in the following format: Registration No. - Proposal Title – 01/02/03
4. The submitted proposal shall be in English or bilingual (English and Chinese).
5. All drawings and text are submitted online.
6. The cover, which is the key visual image of your design work, must be submitted online and uploaded as 1045×654 pixel, 72 dpi, less than 2MB.
7. All drawings and descriptive text must not disclose any of the Entrant’s identity information (such as Name, School Name/ Organization Name). Any violation of this policy will result in the Entrant’s disqualification.

Deadline for entry submission: July 25, 2022 23:59 (GMT + 8)
All contents are subject to designverse official website

—— Eligibility ——
1. The Competition is open to professionals, students and amateurs with a background in design and art for free. There is no limit on nationality and age.
2. Entrants may participate as individuals or in groups. However, each group shall not exceed 5 persons.
3. There is no limit on the quantity of entries submitted by each registration number.
4. All team members must register on the designverse’s official website in advance, and then be invited by the team leader to complete the team formation. For frequently asked questions, please browse the Q&A section on the official website.

—— Timeline ——
2022.5.13      Call for entries 
2022.7.25      Registration deadline 
2022.7.25      Submission deadline 
2022.7.29      Release of shortlisted winners 
2022.08.02     Release of Top 30 & Public Voting
2022.08.08     Release of Top 3
2022.08.25       Release of the Champion & Award Ceremony Forum (TBC)
The timeline is just for reference only, the specific time is subject to designverse official website.

—— Awards ——
★ Footwear Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 15,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

 ★ Apparel Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

★ Comprehensive Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

Top 30 (12 winners): Certificate of Top 30 Honour
Shortlist: Honourable Shortlist Certificate

—— Registration ——
1.Please register by logging into our official website:
2.For the latest information about this Competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @YoungBirdPlan;
3. You can directly contact the Competition team by adding YoungBirdPlan as one of your Wechat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have. 

—— Organizers ——
Huafon Group
Huafon Group, headquartered in Wenzhou, Zhejiang, China. As major PU products manufacturer and seller, we now have industrial centers and marketing companies in 6 domestic regions and participating countries of the BRI, over 50 wholly-owned or controlling companies, and employ 16,000 people. We carry out activities in advanced manufacturing fields of “polyurethane, polyamide, aluminum foil materials, degradable plastics”, emerging fields of “smart home, digital economy and LNG”, logistics, finance, trade and other areas.
We have a national enterprise technology center, a national postdoctoral workstation, 3 provincial enterprise research institutes, 3 listed companies (Huafon Chemical, Huafon Microfliber and Huafon Aluminum), and 13 national high-tech enterprises. 6 of our companies have been awarded titles of “National Individual Champion Demonstration Enterprise in Manufacturing” and “National Individual Champion Product in Manufacturing”, and producers of all series products have been serving as drafters of national and industrial standards. We were listed as a “Top Chinese 500” company for the first time in 2018 and we also have been ranked among “China 500 Most Competitive Large Enterprise Groups”, “Top 500 Chinese Manufacturers”, “Top 500 Chinese Private Enterprises”, “Top 100 Chinese Enterprises in Petrochemical Industry”, and "Top 100 Enterprises in Zhejiang” several years in a row.
We strive to move our products towards the high end of value chain and establish ourselves as a leading global partner of new materials and a large enterprise group with powerful brands by working with stakeholders on common goal, business, benefit and development, growing the core, diversifying business properly, and fusing industry with finance, and spurring innovation in terms of technology, mechanism, management and culture.

Young Bird Plan
Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements – fabrication, mentor guidance and an interdisciplinary jury – it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design and fashion design. In the past five years, it has attracted participants from 1,045 top design institutions and 4,257 top design agencies domestically and worldwide, covering 310 cities in 75 countries.
The platform constantly connects and meets various demands from political, business, and academic circles and actively fills supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in the creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Young Bird Plan is devoted to pushing urban development and offering high-quality solutions to product updates. As one of the most influential design competition platforms around the world, and based on approximately 30 competitions held in the past 9 years, we make every effort to create opportunities for young designers. 

——Copyright Disclaimer——
In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.
■ Statement of Originality
All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.
■ Statement of Consent
By submitting an entry, each Entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.

According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.
*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification.
The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing.
Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till the Champion of HUAFON-2022 Material Application Innovation Design Award is formally announced. Any form of violation against this rule means automatic disqualification.
The detailed Official Rules of this Competition will be published on the designverse website. Please read them carefully.


cash prize award: $ 30,709.00 USD