Terre d'Hermès limited edition competition




C A L L - F O R - E N T R I E S







designboom international graphic design competition.

Participation is open to applicants from every country in the world, to professionals, students, and design-enthusiasts.

Free registration required.

Participants should have reached the age of majority in their jurisdiction of residence at the time of entry


Information on how to enter and prizes form part of the OFFICIAL RULES, please read them carefully before entering. Below we summarise the most important steps.



The French luxury brand, Hermès, in collaboration with designboom organizes a graphic international design competition for its masculine pillar perfume line, Terre d’Hermès.


Even since its launch in 2006, Terre d’Hermès has become a classic of men’s fine fragrances. Every year, a new design in limited edition decorates both bottle and case, telling the singularity of its universe and its codes, and emphasising the graphic strength of the bottle.



00 – Preamble – Terre d’Hermès


Hermès Parfumeur, an Hermès craft

- Creative freedom as a credo

- A founding relation to material (a craftsmanship tradition)

- Perfumes as stories opening to an imaginary


The world of Terre d’Hermès

A universal story of men. An Hermès story.

Between earth and sky, the founding story of man’s relation to nature.

An experience passing through the sensory pleasure of matter.


- Alchemy of elements

- Nurturing nature

- Creative force of transforming material



Terre d’Hermès Bottle

Created in 2006 by Philippe Mouquet, long-time accomplice of Hermès, the bottle is a reinterpretation of a flask that was part of an historic travel “necessaire” in the Hermès collection.




-Timeless elegance



Strong values for a bottle drawing strength in the earth and rises to the sky.

On the earth side, its base is an orange H, iconic print of the house.

On the sky side, light is reflected on its metallic shoulders.    


A bottle revealing selfish details to the user




Terre d’Hermès case

A very masculine sobriety.

An harmony of brown tones echoing the earth.

The affirmation of a name through a classic typography.

 Terre d'Hermès limited edition competition



01 – the subject of the international competition is

Unexpected Terre d’Hermès limited edition – bottle and box

First introduced in 2007, H bottle Terre d’Hermès limited editions have since become a real saga awaited by collectors.


Through their daring and singular designs, they put a new light on the Terre d’Hermès bottle every year with a new narrative and/or graphic design.


During more than 10 years, the guiding thread of this saga has been the H of Hermès, enhancing the bottle architecture with force and elegance (see all the saga part 13).


As part of this contest, we invite you to imagine new designs as a continuation or as a rupture with the existing ones

(in terms of drawing style, codes, materials and technique).


Those designs, with a free graphic expression, must create an emotion and an immediate comprehension for the client.


They have to:

- be in direct line with the universe and the codes of Terre d’Hermès

- correspond to the creation values of the house


Lastly, if your project is designed for a series of bottles (2 to 3 bottles composing a design – like in 2012 for example), each bottle must be able to live autonomously.


In a technical viewpoint, creations must be thought according to the specified printing decoration areas, in order to ensure the feasibility of the project.




… Experienced designers,


Passionate about arts and/or perfumes,

Faithful users of Terre d’Hermès


…this competition is for you.


Surprise us! Express a personal and original look on our masculine fragrance Terre d’Hermès, to make it even more unexpected for a year.

Please download the pdf files below and use them as the canvas for your pattern design:










02 – awards

More than a conceptual design competition, this is a call for production.

Our ambition would be to produce a winning design.

Other selected designs can also be potentially used in the future.  


The creators of selected designs will receive cash prizes:

-first prize  € 3.000 euro

-second prize 2. 000 euro

-third prize € 1.000 euro

In the event that Hermès exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), Hermès will pay a one-off fee of € 5,000 euro to the participant for the transfer of intellectual property rights of the selected designs which will be subject to a new agreement between Hermès and the participant.





03 – jury

The jury is composed of members of Hermès Artistic Direction and Fragrance team.




04 – design criteria

Projects should not be currently in production,

previously published or exhibited projects are not accepted.

Designers assume to be the authors of the designs, which must be original works,

and that they did not collaborate with (or benefit from the contribution of) any person

apt to avail himself, in particular, of the capacity as author, or whose personality rights might be concerned.

Designs must stay confidential until the option period termination as

agreed by the parties ( 6 months after the competition ends ).

In case of an agreement between Hermès and the designer the designs shall stay confidential until the first commercialisation made by Hermès.


Please don't send in vague concepts, but go a step further.




05 – registration deadline

Application registration will be accepted from January 17th through March 19th.





06 – registration

Registrations are open now, please fill in the form.

Teams register with one name only.

- When submitting works you should add all team members’ names.

(there is a maximum enrollment, registration may close prior to that deadline)

registrations are closed



07 – submit your entry/entries

Whether you're an individual or group, you can only submit a maximum of 5 works.

You will be requested to supply:

a. images

Please download the pdf files below and use them as the canvas for your pattern design:







You should prepare at least 4 images for secure uploading to our server: (1 for the bottle and 1 for the case)

also include at least a third image detailing  your design and a  fourth image featuring the pattern on the bottle.

All digital image files must be:

- 500 KB or smaller (a low-res version of your original Work).

- must be of exact width of 818 pixels / 72 dpi,

-  jpg or gif files only, RGB color mode.

You should prepare your artwork in high resolution, 300 dpi, the original high-resolution image(s) will be requested if your work is shortlisted.


b. Explanation
Please provide a brief description of your design.


c. You will be requested to accept the Competition Guidelines and Official Rules
Prior to submitting your Work(s), you will be asked to agree to the Competition Guidelines. By clicking on the Submission upload button you notify that you have read and understand the terms and conditions, AND BY PARTICIPATING IN THE CONTEST, YOU AGREE TO BE BOUND BY THE OFFICIAL RULES, WHICH CREATE A CONTRACT BETWEEN YOU AND THE SPONSOR.

Please read them carefully. Below is only a short topic excerpt, in which we remind you that:
- the Work may not use any watermarks or artist signatures.

-except for materials that are in the public domain, each Submission, in its entirety, must be a single work of original material created by the Entrant, or for which Entrant has all rights required to comply with these Official Rules.

- submitted Work must be free from copyrights and any kind of obligation. the design shall not in any way infringe any third party’s right, including but not limited to copyright, logos, trademark, trade names, or other proprietary rights of publicity or privacy.

- the Work must not be offensive, defamatory, harmful, vulgar, excessively violent, and racially, ethnically or otherwise objectionable.

- it is important that you keep your design(s) confidential until the results of the Contest are published.

submissions are closed




08 – deadline for submission of entries

Works can be submitted through March 19th 23:59(GMT).





09 – results announcement

UPDATE: competition results will be published on June 12, 2017


Shortlisted and winning entries will be announced within 2 months after the competition ends.

Designs must stay confidential until the option period termination as agreed by the parties.

In case of an agreement between Hermès and the designer the designs shall stay confidential until the first commercialisation made by Hermès.





10 – intellectual property rights

Any moral and paternity right regarding the project sent in for submission is the designer’s property.


by submitting a design in the competition, the participant agrees to provide Hermès with the right of first refusal to the exclusive use of the design. This option is valid for 6 months after the competition will end. In the event that Hermès exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), Hermès will pay a one-off fee of € 5.000 euro to the participant for the transfer of intellectual property rights of the selected designs which will be subject to a new agreement between Hermès and the participant. Given how the design will be used for the creation, production and marketing of Terre d’Hermès limited edition, the participant agrees that certain modifications and/ or adaptations of the selected design will be necessary and executed at Hermès’ discretion.


by participating in the competition, all the participants authorize designboom and Hermès to publish and exhibit all the designs (including project data submitted) – waiving compensation – at exhibitions and events and/or to use them in any publications and communications that designboom or Hermès may deem suitable and/or necessary. In any cases, each time the creation is used, they must refer to the competition they originate from. designboom and Hermès will credit the designer’s name to properly attribute authorship of work to promote the author adequately.


Hermès intellectual property rights, (such as trademarks, logos, designs, copyright). remain its solely unique property and therefore can only be used for the purpose of this competition. With respect to the non-selected designs, participants shall retain full ownership of those works and are free to use them in whichever manner they deem appropriate without any reference to Hermes nor to its intellectual property rights (trademark, logo, copyright, deisgn, model etc.) duly registered by and/or belonging to Hermès. 


In case of the Entrant wishes to communicate on this Competition, the entrant will always mention the fact that this work was developed within the framework of a competition organised by DESIGNBOOM for Hermès and not as part of a collaboration between the entrant and Hermès.


please read the OFFICIAL RULES.




11 – questions?

inquiries to [email protected]

please write in the subject line : Unexpected Terre d’Hermès limited edition





12 – more information

Ever since 1837, Hermès is a house of craftsmanship and quality, that we invite you to discover online www.hermes.com or in Hermès stores.


We also invite you to discover Terre d’Hermès fragrance instore.


Terre d’Hermès 

An eau between earth and sky.

'A mineral and woody scent in which cedar wood and vetiver express verticality. Symbolic image of a man with his feet on the ground and his head in the stars, a strong but daydreaming man. The mineral aspect underlines the audacity of this man, and is in harmony with cold spices (pepper and baies roses) and grapefruit, innovative freshness of this eau de toilette in which softness is also transmitted with benzoin.'

Jean-Claude Ellena





13 – Terre d’Hermès Limited Edition Saga 2007-2017


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