WHYIXD focuses on different kinds of surprises and explores more imagination in daily life. They break the barrier of the 2 dimensions of the world with new media, presenting more body experiences to the audience. Their team includes creatives from the art, architecture, design, engineering, and mechanical fields. They also collaborate with dance, architecture, pop music, and modern art partners. As such, WHYIXD builds immersive illusions, displaces the time and space, copies the natural scenery, captures the moments of mind, creates an unseen experience, and builds a 'digital landscape'.