aerial view of 42 brompton folding bicycles occupying a parking space photo © of anna bachelor

JAM has taken over as the creative directors of this year’s 100% design london, following in the footsteps of ben kelly, tim pyne, and more recently tom dixon. for the london design festival, JAM has teamed up with brompton bicycle ltd. and will host the brompton bike tours which will run for the duration of 100% design london. the two-hour excursions, guided by some of london’s architects and designers, will take the design savvy to installations in the brompton quarter.

the tours will start from earls court and head to the victoria and albert museum (V&A) the london design festival’s headquarters, and back. along the way, you will have the opportunity to stop in at such places as the rabi hage gallery, the brompton cemetery, skandium, max fraser’s pop up store, the royal college of art and the V&A. the tour includes the use of a bike and helmet along with a complete ‘how to fold your bike’ lesson and safety guidelines at the offset.

brompton bike tours will start thursday, september 24th at 10:30am and run until 6pm on sunday, september 27th. on sunday, tours will begin at 11:30am.

to book yourself on a brompton bike tour you can e-mail: [email protected]

brompton bike tours at 100% design london a ‘how to fold your bike’ lesson and safety guidelines will be presented at the start of the tour photo © gille & cecille

brompton bike tours at 100% design london you will get to ride through the streets of london and stop off at various installations in the brompton quarter photo © gille & cecille

brompton bike tours at 100% design london