director jin-woog koo on the left with nothing design members

 

 

nothing design group is a collection of korean designers working to create objects that explore the relationship between humans and their environment with a unique oriental perspective. they showed a collection of their products at seoul design week 2007. the group’s designs have been given many awards under the direction of jin-woog koo.

 

 

nothing design group at seoul design week 2007 ‘rosella folding umbrella’ by hee-hyeung jo transforms an umbrella into a rose

 

 

nothing design group at seoul design week 2007 ‘rosella folding umbrella’ by hee-hyeung jo transforms an umbrella into a rose

 

 

nothing design group at seoul design week 2007 ‘mug zero’ by seung-han kang features a specially designed handle which makes it optimal for drying

 

 

nothing design group at seoul design week 2007 ‘language clip’ by jin-woog koo and mi-so sim decorates the paper clip with a number of small icons

 

 

nothing design group at seoul design week 2007 ‘flower in the urinal’ by sun-young jung is a urinal with a floral drain cover

 

 

nothing design group at seoul design week 2007 ‘soom’ flowerpot is made from a balloon wrapped around a foam base to create a squishy vase

 

 

nothing design group at seoul design week 2007 ‘nothing hanger’ by joong-yeol park is a small paper with an adhesive backing to add a hook anywhere

 

 

nothing design group at seoul design week 2007 ‘the hope for the flowers’ flowerpot by yu-lim lim must be placed against a wall to be used