as part of the london design festival hulger have set up a temporary call center at:
no. 13 newburgh st london, uk, w1f
from: sat 15 – sun 23 september
mon-sat: 11.30 – 18.30
sunday: 12.30 – 17.00

‘the hulger indian call centre gives visitors an opportunity to play with their expectations of a call centre connection. how do you get around the lingering perception, for example, that the cultures that provide these services are somehow subservient? already people think ‘indian’ when they hear of ‘call centres’. bangalore has become a global by-word for technological sweatshops.’

as working hours are mapped to uk time, dealing with callers runs long into the night,

with weary operators having to deal with ‘irate customers’.
‘despite the mind-numbing repetitive work, the profession is relatively very well paid, with
operators often being chauffeured to and from work. it is estimated that 5.4% of india’s gdp i
s attributable to it business outsourcing so it’s not insignificant. with outsourcing so successful,
and with a management and operational infrastructure in place, india is now also enjoying a
bigger piece of the pie with companies like microsoft, intel, motorola, philips, etc. operating
significant innovation and r&d centres in the country.’
the project has been produced in collaboration with applied fiction, advanced concepts and
prototype lab, based in bangalore, india more information on the project and hulger can be