2012 london olympics mascots
2012 london olympics mascots
may 19, 2010

2012 london olympics mascots

today the mascots for the 2012 olympic games in london were unveiled. the one-eyed characters ‘wenlock’ and ‘mandeville’ were created from the last two drops of british steel used for the london 2012 olympic stadium: ‘that’s why we’re so shiny, reflecting the people, places and things we meet along the way as we travel around the UK’.

2012 london olympics mascots

2012 london olympics mascots

designed by iris, ‘wenlock’ and ‘mandeville’ are just as flexible as the rest of the 2012 identity, with their appearance changing to incorporate different elements of the branding elements.

2012 london olympics mascots

2012 london olympics mascots

wenlock ‘my name is inspired by much wenlock in shropshire, a town that is at the heart of olympic history. in the 19th century, baron pierre de coubertin was invited there to watch the ‘much wenlock games’ inspired by the olympic games of ancient greece. de coubertin was inspired by the wenlock games too, and went on to found the modern olympic movement. the much wenlock games are still held annually to this day! ‘the light on my head is inspired by the lights on london’s iconic black taxis. the shape of the front of my head is based on the shape of the olympic stadium roof. my eye is a camera lens, capturing everything I see as I go..’

2012 london olympics mascots

mandeville ‘my name is inspired by stoke mandeville in buckinghamshire, the birthplace of the paralympic games. on the same day as the opening ceremony of the london 1948 olympic games, sir ludwig guttmann held his own sport competition in stoke mandeville for world war II soldiers with spinal injuries. the stoke mandeville games grew and grew until they became the paralympic games.’

2012 london olympics mascots image: AP

see the video which tells the story of these mascots in full, along with more images and info over at the official london 2012 mascot webiste.

  • super cool!! they are not just way cool and tender but they have also so much comersial potencial 😀

    rose says:
  • Terrible… such all the London Olympic design.

    gar says:
  • is it a joke ?

    batman says:
  • this is crap man

    James Llea says:
  • The whole London Olympics branding is like …WTF?
    How can a country with so many fantastic designers of any field come up with disaster after disaster. The blow job logo, Anish Kapur’s Godzilla tower, and now these mascots that children will not get, They have one big eye and no facial expression. Jeeez…

    bear says:
  • The branding for the 2012 has raised the profile of the games far more than any in recent memory – job well done I think. Say what you want but you can either push the envelope with this kind of approach or churn out another lion, bear, dog, tiger etc.

    PeterC says:
  • Britain has some of the best designers and design groups in the world. The logo is an embarassment and these mascots are just peculiar. I don’t see that either the logo or the mascots reflect London in any way – not that anyone cares about olympic mascots anyway. Also, Wenlock and Mandeville? Seriously bad naming.

    I feel bad for whoever ends up having to dress up as one of these. The outfits are just terrible.

    Jerry says:
  • wow! that’s scary. They reminds me of one-eye ghost. I like their body though. If they had two eyes they would look much better.

    Mina says:
  • this must be the first ollympics that hasnt gone for a predicatble, streamlined branding…but actually tryed doing somehting that risks being unpopular with some poeple…beijing had scale, london has adventurism

    dn says:
  • reminds me of “the blind one-eyed monster”…….I mean how phallic can you get????????

    Charmain Giuliani says:
  • its been a long time since i saw such a shitty design……..

    tessayuck says:
  • Lighten people. It’s just a mascot and the more I look at them, the more I like them.


    World Man About Town says:
  • whoever thought these characters were a good or original idea is seriously miss-guided….oh dear!

    ob1t says:
  • wow – I didn’t think it could get worse than the logo design, but I was wrong…

    bwright says:
  • Brittish people! Love the comments on this one 😀

    my says:
  • They frighten me. I will not sleep well.

    david, the frightened one says:
  • lolllllll…pure terrrribleeeblyyy

    c says:
  • Have any of you watched the animation? It’s great! C’mon mascots are aimed at kids they are purely for merchandising and any kid who watches that video is a) going to want a toy of one of the robots and B) take an interest in the olympics.

    job well done says:
  • lazy junk. Shame on you

    Steve says:
  • I think the pictograms are quite nice and mascots are fine. They are not boring at least. I won’t be able to say the same thing for the logo though.

    Turk says:
  • wow? weird?

    ge says:
  • @Steve: Exactly! Lazy is the word! Everything about the 2012 London Olympics branding has been lazy.

    I am all for experimentation in design, but the logo and the branding in general has absolutely no design rigour! There is almost entirely no foundations beneath the branding approach, and these mascots are no exception.

    I would like to applaud designers for experimenting, but only if they maintain a solid design process, after all this is what stands between a professional designer and someone just having fun.

    I can’t say much against the Olympic park design as I have been heavily involved therein, but I am seriously disappointed at the hyper-typical architect selection for the venues…oh well, should be a good games.

    toby00001 says:
  • [url=http://scooterchronicles.com/wp-content/uploads/2009/04/plankton.gif] Plankton! [/url]

    CH-85 says:
  • If the Silver Surfer had a one night stand with a methadrone addicted Teletubby, the 2012 mascots would be the unfortunate result.

    josh909 says:
  • The female one looks angry and the male one looks scared or confused or both (Hugh Grant??)

    Ian says:
  • Your right josh909, they don’t look like they belong to this earth, let alone London in 2012.

    I think they look like the love child of the Terminator’s T1000 and the Simpson’s “Kang and Kodos”….. ha!

    Anders, Sydney says:
  • vou vomitar…

    chryso says:
  • Guess you should save the puke bag from the plane for the Olympic Village…

    Context says:
  • Perhaps, if the games take place somewhere in Andromeda Galaxy..

    MR says:
  • “We come in peace”! hoho!

    mid says:
  • they look like CCTV cameras. I guess that’s the only link they have to British culture…

    Hannah says:
  • terrible design. i understand their want and need to be different and creative but this is just bad.

    CJ says:

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