2012 london olympics pictograms
today the organizers of the 2012 london games unveiled the 38 olympic pictograms designed by someone. they will be used on merchandise, signs and tickets, helping spectators find their way to their sport of choice when the olympics begin in three years. there are two versions of pictograms, one silhouette and the other a more colorful rendition ‘inspired by the london underground map’
pictograms of each sport were first used at the 1948 games in london and have become a regular feature of the olympic movement since the tokyo games in 1964. otl aicher’s pictograms for the 1972 olympics in munich are largely regarded as the design benchmark.
‘we wanted to make sure that whatever we came up with was a great piece of design but it also worked hard for our identity… to create an asset that we, our licensees and our partners would use in more creative ways than just at games time – we really wanted to push the concept for the pictograms and one of the outcomes of this was to create two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for. – do I believe they could rival the munich games’ versions? absolutely, because I strongly believe these will touch and inspire everyone – whether in london, the UK or more widely around the world.‘ (more) yasmine, london 2012 organising committee (LOCOG)
the new pictograms will be featured on limited edition adidas t-shirts on sale from october 24 to celebrate 1,000 days to go until the olympic games.
the ongoing development of the pictograms will be led by london 2012 marketing services supplier mccann worldgroup.
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Better than the logo but not by far…
I love that the woman from 2012 branding team “Yasmine” has the audacity to think these are anywhere near as good as Aicher’s when they are more or less copies with a fancy brush stroke!
I think the strokes should be a little more subtle, and the icons a little less realistic and more abstract.
But, as the previous comment says, this are masterpieces when compared to the logo.
Saludos de México!
The hardest thing in design is coming up with the right forms, arches, angles and compositions. The originals did all the hard yards for these new icons. All credit in all press coverage should be given to the originator.
A nice idea to bring them back though. I can see them working well animated, the lines starting very random and coming together at the end as the icon.
I liked Lance Wyman’s because they didnt show figures but elements from the sports instead: http://www.olympic-museum.de/pictograms/Picto68_2.jpg
I think SomeOne has done a great job. I hadn’t heard of them before…
This is always going to draw comparisons from what other olympics did. I think these hold up really well.
Well Done London!
I like that London dares to do be a bit more extreme and different concerning design. Like the whole style of the Olympics =)
To work with ‘that’ logo, and something that has now been relatively accepted as the Olympic mark. It would surely be hard and a little silly to go completely off key?
What SomeOne has done, and obviously very well, is follow what’s there, and make it more interesting. The lines, the colours and the silhouettes are all different but unite in some way. We are finally seeing a brand ‘language’ with the Olympics. 3 years to go… so looking forward to more creativity!
Cant help but feel the whole brand looks a little too messy and student-like.
Gostei, legível e claro com poucas diferenças dos outros Pictogramas já existentes.
Mas com diferença, no estilo ou na cor, forma já da um toque diferente.
good。I like
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With so many unecessary lines, so much maneirism, we can hardly call it a pictogram… its more a picture than a pictogram. Looks burocratic, dated, old, boring… A small bit of crativity would have resolved… London could have done it better… I am sorry I dont like.
I hope Brasil will come up with something more interesting in 2016
I guess Prince Charles is quite happy with the pictograms…