milan design week 2019: LEXUS leads with light to a better tomorrow

milan design week 2019: LEXUS leads with light to a better tomorrow

during the world’s pinnacle design event, LEXUS is set to amaze visitors with a dazzling, illuminating event at milan design week 2019. the must see immersive experience — titled ‘LEADING WITH LIGHT’ — comprises three extraordinary elements: an interactive installation by rhizomatiks, ‘lexus lights tomorrow’ where their latest lighting technology will be on show, and a thought-provoking exhibition of the 2019 LEXUS DESIGN AWARD finalists’ prototypes.

photo by shizuo takahashi
all images courtesy of LEXUS



for the 12th edition, LEXUS will be present at milan design week and they will, once again, be collaborating with celebrated designers who are inspired by the automotive brand’s design philosophy. for 2019, japanese design studio rhizomatiks will create a light-themed innovative experience centered around an immersive performance. total darkness will be broken by dynamic beams of light as six robots appear from the shadows. soon after, however, a human performer will also step forward and move through the strobe with subtle, elegant motions. as the act continues, the inter-relationships between humans, light and technology climax into showcasing a vision for a better future. the playful art installation concludes with visitors each receiving a ball of light of their own, signifying how light can affect human emotions.



continuing this theme of light, LEXUS further reflects their vision of how technology will illuminate the way towards a brighter tomorrow. their latest lighting designs – serving as another source of inspiration for rhizomatiks – will be showcased at their exhibition.



last but not least, LEXUS will also showcase the results of their 2019 LEXUS DESIGN AWARD. the exhibition features the innovative prototypes of six finalists in their response to ‘design for a better tomorrow’. the projects range from new material explorations to sustainable energy systems, yet all aim to create a better future somehow. narrowed down from nearly 1,600 global entries, the six finalists will be evaluated down to one grand prix winner on april 8th, 2019, by a jury including architect sir david adjaye, curator paola antonelli, technologist john maeda, and president of LEXUS international yoshihiro sawa.



more information on the 2019 LEXUS DESIGN AWARD and the finalists’ projects can be found here (link will be embedded to the article from march 28th).



exhibition info:



brand: LEXUS

collaborators: rhizomatiks

location: superstudio più, via tortona 27, 20144, milano

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample