24Bottles launches hyper-light titanium collection during milan design week 2025
24bottles debuts its lightest thermal bottle in titanium, combining sculptural minimalism with high-performance design during milan design week 2025.
TITANIUM UNVEILED DURING MILAN DESIGN WEEK 2025
Launching during Milan Design Week 2025, 24Bottles introduces Titanium, the brand’s lightest thermal bottle to date. Born from the pursuit of essentiality, the new model combines minimal form with exceptional thermal performance. Its core design values – elemental function and sculptural simplicity – come to life through a campaign set at the Collegi of Giancarlo De Carlo in Urbino, chosen for its raw, monumental brutalist architecture. Developed entirely by the 24Bottles design team, the concept highlights the tension between the product’s extreme lightness and the weight of its architectural context, elevating Titanium as both an object of function and refined expression.
A NEW CHAPTER FOR 24BOTTLES, ROOTED IN DESIGN AND PURPOSE
Founded in Bologna in 2013, 24Bottles is known for its commitment to reducing single-use plastic through thoughtfully designed everyday objects. Combining functionality and environmental awareness, the Italian brand continues to grow its global presence across 65 countries, with flagship stores in Milan and Rome and a customizable online service through 24 Lab. The Titanium launch underlines the brand’s evolution, as it continues to challenge norms and build a more conscious lifestyle through design.
‘Titanium is just the beginning of a journey that will push 24Bottles to new frontiers of design and innovation. We will continue to explore new solutions to redefine the concept of the essential, transforming it into an increasingly extraordinary experience,’ explain Giovanni Randazzo and Matteo Melotti, founders of 24Bottles.
WHERE MINIMAL DESIGN MEETS MATERIAL INTELLIGENCE
Crafted in titanium, the bottle weighs half as much as its stainless steel counterpart while maintaining its original shape. It represents a return to pure form, merging tactile minimalism with exceptional thermal performance.
This launch signals a bold new direction for 24Bottles – one that redefines utility through material precision and elevated aesthetics. Offered in four distinctive variants – Abyss, Aura, Avant, and Astra – each name begins with the letter “A” to evoke themes of origin, depth, and limitless transformation.
To complement the collection, 24Bottles partners with Casba Studio on a modular accessory system: the Casba x 24Bottles Shoulder Strap, paired with the new Tri-holder. Engineered from hyper-technical materials, the strap wraps seamlessly around the bottle in a continuous loop, eliminating the need for bulky bags or fastenings. Integrated with discreet yet purposeful details – including a key carabiner and a dedicated phone holder – the system delivers hands-free functionality for everyday movement.
project info:
name: Titanium
brand: 24Bottles | @24bottles_official
