the museum of contemporary art in los angeles will celebrate the work of 69, a clothing and lifestyle brand known for its experimental full denim looks. the immersive installation – titled 69: déjà vu – promises to take visitors on a journey through its historic body of work, including eclectic garment collections, videos, and photographs.
images courtesy of 69
helmed by an anonymous artist, 69 has positioned itself as a non-demographic clothing brand since its inception in 2011. the brand has garnered a cult following in the last seven years of those who appreciate its favouring of exaggerated silhouettes and inclusive ideals.
‘I don’t really care about being a big name; as long as people continue to like my stuff, that’s all that really matters to me‘, the designer said in an interview with vice in 2011. ‘I just want to have a chill life and not have to stress out about anything.‘
69 is known for its use of denim, a fabric with wholly utilitarian roots, to create deeply elegant garments that resist easy categorization. from shaggy hats to denim onesies, chunky denim knit oversized cardigans to simple overalls, its collection demonstrates a commitment to clothing targeted at a mentality rather than an age, race, sexuality, or size.
the exhibition 69: déjà vu is the brands first solo museum exhibition at at the los angeles museum of contemporary art. it is curated by laura tattersall and will be set up at the MOCA pacific design center, running from august 4 to october 28.
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What an absolutely crazy idea. You will not get a single person to wear this. I suggest that if this is the direction the “designer” is heading, then they should take a new college course in , garbage, for example.
Come on guys, you can do better than this.
@johnb not only has 69 been around for the years mentioned, but they have been doing very well and are highly regarded in the industry —something that the Museum of Contemporary Art is acknowledging in their celebration of the label. Simply because you are happy with your khakis doesn’t mean everyone else need be.