adidas brazucam ball captures 360 degree world cup action
 
adidas brazucam ball captures 360 degree world cup action
apr 03, 2014

adidas brazucam ball captures 360 degree world cup action

adidas brazucam ball captures 360º world cup action
all images courtesy of adidas

 

 

 

 

for the 2014 FIFA world cup in brazil, official sponsor adidas has developed the ‘brazucam’, a twist on their official match ball which captures 360º views of sports action as it rolls. six different lenses embedded within the fabric offer fans from around the world the opportunity to enjoy their love of soccer from an entirely new perspective. the ball’s journey provides viewers with behind the scenes footage from matches, exclusive interviews with star players, and impromptu pick-up games. ‘brazucam’ is filming a weekly series of online documentary-style shorts, to excite fans as the big event gets closer. the story will be played out from the perspective of @brazuca — the first twitter account for a FIFA world cup official match ball. take a look at designboom’s coverage of the ball’s reveal after two-and-half-years in the making, here.

 


brazuca around the world trailer
video courtesy of adidas football

adidas brazucam ball captures 360º world cup action
six HD cameras capture world cup action

adidas brazucam ball captures 360º world cup action
the ball-cam allows viewers to enjoy their love of soccer from an entirely new perspective

adidas-badidas brazuca soccer ball with embedded cameras captures world cup actionall-with-camera-world-cup-2014-designboom-01
the camera embedded within the ball

adidas brazuca soccer ball with embedded cameras captures world cup action
dani alves of brazil

adidas brazuca soccer ball with embedded cameras captures world cup action
xavi hernandez of spain

adidas brazuca soccer ball with embedded cameras captures world cup action
members of the german team including manuel neuer and bastian schweinsteiger

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
507,968 subscribers
- see sample
- see sample
designboom magazine