adidas gym environmental graphics by buro uebele
adidas gym environmental graphics by buro uebele adidas gym environmental graphics by buro uebele
aug 13, 2014

adidas gym environmental graphics by buro uebele

adidas gym environmental graphics by büro uebele
all photos by brigida gonzález




smarter, brighter and better, that’s the walls of the new adidas gym at the firm’s offices in herzogenaurach, germany thanks to büro uebele’s environmental graphics. the bold, colorful type up to ten meters tall in some cases communicate actively with the gym’s users and bring added energy to the space.


the words and numbers hold coded messages that can be deciphered or ignored at will. At first sight they are numbers and colors typical of those that appear on sportswear but a closer look reveals – through the beads of sweat – the number 13, once worn, for example, by gerd müller, plus the 10 and 23, which starts one wondering who they could stand for.


just what ‘om bliss’ and ‘relax’ are all about is revealed by a visit to the bar. in some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54… now wasn’t that the year of germany’s miraculous world cup win? whatever, there’s plenty here to think and talk about.


‘signage systems can be among the most complex communication design projects. you have the opportunity to work with architects, artists, interior designers and many other disciplines. with every project you will find new circumstances, architecture, landscapes and the field of activity of the company you are working for will be different every time.’ – andreas uebele, founder of büro uebele


read our in-depth interview with andreas uebele »
















































































project credits
client: adidas AG
gross floor area: 3,878 m2
architect: AGPS.architecture
communication design: buro uebele / andreas uebele (design) carolin himmel (project manager)
interior design: zieglerbürg / diane ziegler

  • Nice. But Mr. Übele, why in English?

    Christine says:
  • @Christine think about it–it’s Adidas, a global powerhouse in their industry. that, and this being a major office in a country like Germany whose exposure to the western world (and English-capable/speaking countries).. it was an objective decision.

    passerby says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

(3 articles)


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
482,780 subscribers
- see sample
- see sample
privacy policy