adidas gym environmental graphics by buro uebele
adidas gym environmental graphics by büro uebele
all photos by brigida gonzález
smarter, brighter and better, that’s the walls of the new adidas gym at the firm’s offices in herzogenaurach, germany thanks to büro uebele’s environmental graphics. the bold, colorful type up to ten meters tall in some cases communicate actively with the gym’s users and bring added energy to the space.
the words and numbers hold coded messages that can be deciphered or ignored at will. At first sight they are numbers and colors typical of those that appear on sportswear but a closer look reveals – through the beads of sweat – the number 13, once worn, for example, by gerd müller, plus the 10 and 23, which starts one wondering who they could stand for.
just what ‘om bliss’ and ‘relax’ are all about is revealed by a visit to the bar. in some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54… now wasn’t that the year of germany’s miraculous world cup win? whatever, there’s plenty here to think and talk about.
‘signage systems can be among the most complex communication design projects. you have the opportunity to work with architects, artists, interior designers and many other disciplines. with every project you will find new circumstances, architecture, landscapes and the field of activity of the company you are working for will be different every time.’ – andreas uebele, founder of büro uebele
read our in-depth interview with andreas uebele »
project credits
client: adidas AG
gross floor area: 3,878 m2
architect: AGPS.architecture
communication design: buro uebele / andreas uebele (design) carolin himmel (project manager)
interior design: zieglerbürg / diane ziegler
adidas (74 articles)
raf simons unveils chrome-covered ozweego sneaker for adidas
for the oceans: adidas, real madrid + parley reveal jersey made from recycled plastic
adidas commissions designer to create display case with a brain to track consumers faces
LEGO, adidas and olafur eliasson are collaborating with IKEA
urbantainer's neon-clad media room showcases the evolution of adidas’ iconic EQT
NIKE flyknit technology patent once again legally challenged by adidas
buro uebele (3 articles)
andreas uebele interview
buro uebele: innsbruck exhibition centre signage
typography design (118 articles)
this dot font translates words into a universal language of color
world famous helvetica font gets a makeover for first time in 35 years
'MOVEMENT' typeface captures the art of dance by tracing the human body
design news
mcdonald's opens world's smallest restaurant for bees
#design
the 'mchive' celebrates the swedish branches which have beehives on their rooftops.
the 'mchive' celebrates the swedish branches which have beehives on their rooftops.
GRID by ronan & erwan bouroullec responds to the rise of live-work spaces
#design
thought as a colorful room-within-a-room, its raw shell provides a base for modular seating, shelves, tables and screens.
thought as a colorful room-within-a-room, its raw shell provides a base for modular seating, shelves, tables and screens.
a squid, a chicken, and a beetle, join masayoshi matsumoto's collection of intricate balloon sculptures
#design
matsumoto recreates the physical form of his subjects by weaving and tying balloons together without the help of adhesive.
matsumoto recreates the physical form of his subjects by weaving and tying balloons together without the help of adhesive.
TIMBER! brooklyn designers show what they're doing with wood at wanteddesign
#design
steam bent, sculpted, carved, and cut.
steam bent, sculpted, carved, and cut.
Nice. But Mr. Übele, why in English?
@Christine think about it–it’s Adidas, a global powerhouse in their industry. that, and this being a major office in a country like Germany whose exposure to the western world (and English-capable/speaking countries).. it was an objective decision.