adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas originals and LEGO continue building on their ongoing partnership, creating an all-new version of the legendary superstar sneaker. the two companies have collaborated in the past (see designboom’s coverage here) so it’s no surprise to see them coming together again, not with one but with two projects: the new adidas originals LEGO superstar sneaker and a buildable model made from LEGO bricks. 

adidas originals LEGO superstar sneaker 
images by LEGO and adidas

 

 

the adidas originals LEGO superstar sneaker features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, all perfectly set to emulate the LEGO brick pattern. the striking look is then rounded out with gold foil accents. the shoe is available in both adult and kids size.

adidas originals LEGO superstar sneaker 

 

 

the collaboration takes a step further by allowing buyers to recreate the iconic sneaker using LEGO elements, resulting in a collectible display piece. just like the real sneaker, the LEGO version includes the iconic adidas originals superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. the set also includes 17 extra LEGO elements so users can decide to build either the right-foot or left-foot sneaker. the model measures over 12 cm high, 27 cm long and 9 cm wide and with a display stand and plaque, this model will be appreciated by anyone who loves adidas and streetwear collectibles, as well as LEGO fans.

adidas originals LEGO superstar sneaker 

 

 

to celebrate the new launch, LEGO asked six creatives to customize their own version of the brick-built sneaker — aida kiraya (@afrokickz), tom yoo (@tomyoo23), hanna helsøe (@helsoe), leta sobierajski (@letasobierajski), nicolai sclater (@ornamentalconifer) and coffee boy (@178kz_boy) have played up the originality of their model.

adidas originals LEGO superstar sneaker 

 

 

‘as a kid of the 80s and growing up in the 90s, the superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,’ said florian müller, senior designer, LEGO group. ‘so when the collaboration with adidas started I was super excited to work on this model. as shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO system in play, which by nature is square and blocky. thanks to the superstar team at adidas originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways.’

lego-adidas-originals-superstar-designboom-005

adidas originals LEGO superstar sneaker 

adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas x LEGO unveil new superstar sneaker collab including a building block model

lego-adidas-originals-superstar-designboom-012

adidas x LEGO unveil new superstar sneaker collab including a building block model

 

 

project info:

 

name: adidas originals LEGO superstar sneaker 

release date: july 1st, 2021

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5