adidas springblade pop-up innovation lab in seoul by urbantainer

adidas springblade pop-up innovation lab in seoul by urbantainer
all images courtesy urbantrainer © semyung
kim_studio5

to promote the launch of the adidas springblade running shoe in korea, urbantainer designed a pop-up ‘innovation lab’ at the adidas myeong-dong flagship store in seoul, south korea. leading the overall space and graphic design for the concept, the project draws reference from the ‘lab’, a culmination of 6 years of research and innovation, pioneered by the adidas innovation team. with the pop-up store, the installation integrates a technological approach which highlights the distinctive features of the high-tech shoe, setting them apart from sneakers instead as fashion items.

the innovation lab comprises three separate zones, each creating a course that leads the visitor through the space to naturally explore and experience the brand. after controlling an LED cube display via special application, a route leads the user to an area where the springblade running shoe can be explored with tactile interaction or through a visually interactive video presentation.

on the second floor, the qualities of the springblade can be tested in action on a running machine while wearing the shoe. throughout, a dominant red color theme is complemented by projections of X-ray images of the springblade design characteristics.

 the innovation lab reflects on a culmination of 6 years of research and innovation by adidas

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