agency 360 redesign the mount faron identity in france

agency 360 redesign the mount faron identity in france
all images courtesy of agency 360

french agency 360 have redesigned the graphic identity of the mont faron cable stations in the south of france. the site was originally constructed by the architect pascalet in 1959, and it is an important aspect of the historic town of toulon. this renovation fifty four years later saw agency 360 being responsible for the details and graphic work on the site, under the guidance of architect loïc gestin. the aim was to create an international experience and the development of a new visual identity, rooted in the history of the site. a simple typographic treatment and upgrading of the site’s facilities with modern sinage has helped to upgrade the overall area.

view of the iconic logo hand painted on the front

also, the furniture pieces were based on the shape of a boat and draws from a timeless aesthetic that fits in with the surrounding architecture. wanting to create a sense of discovery along the route, the design seeks to encourage people to want to know more about the history of the city and mount faron. the overall visual experience has been extended to booklets, postcards and even a little construction game for children.

view of the furniture, bench

detail of the bench

other view of the furniture, bench

graphic identity

hand painted icon

global view of the wall with historic date of toulon

detail of the wall

brochure

description of the wall

postcard collection

construction game for children

miniature model

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.