airbnb presents belong. here. now. - an interactive installation at design miami/
 
airbnb presents belong. here. now. - an interactive installation at design miami/ airbnb presents belong. here. now. - an interactive installation at design miami/
dec 02, 2015

airbnb presents belong. here. now. - an interactive installation at design miami/

airbnb presents belong. here. now. – an interactive installation at design miami/
all images courtesy of airbnb

 

 

 

during design miami/ 2015, airbnb hosts ‘belong. here. now.’ – an interactive installation where creatives take up residency throughout the week and perform for an audience. from art to music, illustration to photography, various artists will employ different mediums and methods to create ephemeral and unexpected moments for guests.

 

chicago-based architecture duo, stewart hicks and allison newmeyer of design with company have conceived the space to mirror the experience that airbnb offers: inviting someone into your home, showing them your favorite places around town, and making them feel welcome — all expressions of hospitality.

airbnb design miami belong. here. now. installation designboom
‘belong. here. now.’ is an interactive installation presented at design miami/

 

 

 

design with company has created ‘belong. here. now.’ as an open forum in which visitors can actively experience the space. located opposite design miami/’s fair venue, the interactive work is composed of familiar shapes that begin as simple divisions, in order to create areas of engagement. these voids are then able to be transformed for access, opening up to welcome visitors. by employing commonplace volumes and placing them in new contexts, the design seeks to convey a sense of playful comfort for guests, while challenging their perceptions of space.

airbnb design miami belong. here. now. installation designboom
various creatives take up residency throughout miami art week

 

 

 

a lot of our work looks at the intersection of narrative and architecture, or how physical space and storytelling collide,’ says stewart hicks, co-founder of design with company. ‘working with airbnb on this project is a great marriage of many of the ideas we are passionate about. over the years, airbnb has become a platform that, among other things, demonstrates how people live today and how they relate to their physical spaces. we hope that partnering with them on belong. here. now will create a space for inspiration and community throughout design miami/.’

airbnb design miami belong. here. now. installation designboom
artists employ various mediums and methods to create ephemeral and unexpected moments for visitors

 

 

 

belong. here. now. speaks to airbnb’s mission to create spaces where people can belong anywhere,’ says jonathan mildenhall, chief marketing officer of airbnb. ‘the installation is designed for people to experience the unexpected, inviting guests to come in with a sense of discovery and leave inspired. the emerging artists, our creative hosts, are bringing unique and ephemeral experiences that reward visitors’ for their presence in the moment. we are so excited to partner with design miami/ and this phenomenal group of creatives.’

 

design miami/ 2015 runs from december 2-6, 2015.

airbnb design miami designboom
rendering of the project from its planning phase

airbnb design miami designboom
the space is designed to mirror the guest experience that airbnb offers

airbnb design miami designboom
aerial view showing the layout of the installation

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