ajust by selma durand makes it easier to find the perfect shoe online
ajust by selma durand makes it easier to find the perfect shoe online ajust by selma durand makes it easier to find the perfect shoe online
apr 12, 2015

ajust by selma durand makes it easier to find the perfect shoe online

ajust by selma durand makes it easier to find the perfect shoe online
all images © véronique huyghe




online shopping has exploded in the past decade due to society’s heavy investment into internet transactions. for small boutiques, locations where rent is too high to justify a storefront, or for large brands that want to extend their reach, online shops are more efficient and relatively simple to manage. however, the rapidly growing market still has some short-falls. how can the user experience be improved?

ajust selma durand designboom
simply print the shoe template




one answer, would be ‘ajust’ a printable template by industrial designer selma durand. the service enables user’s to accurately measure their feet–ajust is currently exclusively for shoe shopping–increasing user satisfaction, and reducing the number of returned items.


video © romain thomassin




to use, simply print the template for the desired shoe–each shoe has a unique template–on an A4 sheet of paper. then, cut along the dotted lines and place under foot. lines on the page measure length and width, while the cut strip measures height (instep) by wrapping over the top of the foot. once measured, select the proper size and buy away!


ajust participated in biennale internationale design saint-étienne 2015.

printed shoe template

cut along the dotted lines

ajust selma durand designboom
compare foot to the template: width, length, and height

take measurements

detail of measurement

ajust selma durand designboom
finish shopping, order and wait for the perfectly-fitting shoe to arrive


designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.

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