akihisa hirata, takahiro matsuo for canon NEOREAL exhibition at milan design week 09 akihisa hirata, takahiro matsuo for canon NEOREAL exhibition at milan design week 09
mar 04, 2009

akihisa hirata, takahiro matsuo for canon NEOREAL exhibition at milan design week 09

for milan design week 2009 canon will present an exhibition showcasing japanese creative talent and canon technology.

the canon display will enable visitors to experience a three-dimensional imaging space bursting with color utilizing the company’s image-reproduction capabilities: NEOREAL, a new world of imaging conceived by japanese designers akihisa hirata and takahiro matsuo.

through the exhibition canon aims to promote awareness of the technological capabilities and expressive power of its imaging devices, from input to output, as well as contribute to the creation of imaging culture.

‘sof’ chairs, in between a sofa and chair by akihisa hirata

canon’s installation will take the form of a two-part sensory-based display, with sections titled hibiku (resonance) and odoru (dance).

the hibiku section features a vast three-dimensional curved imaging space occupying some 200 squared meters. thespace, designed by architect akihisa hirata using simple geometry, features projections of illusory imaging works created by interactive artist takahiro matsuo. the display uses projectors equipped with canon-developed LCOS reflective LCD panels capable of projecting images at a resolution surpassing that of 1080 HDTV. the canon technology produces seamless images without the grid-like lattice effect appearing over projected images, allowing viewers to immerse themselves in an astounding world formed by the combination of space and imagery.

in the odoru section, an imaging technology corner presented by canon designers showcases the front line of next-generation design research, including new proposals for ways to fully utilize imaging devices in applications from video recording to projection.

the exhibition will be on display from april 22 to 27, 2009 at triennale design museum milan.

‘sof’ chairs, in between a sofa and chair by akihisa hirata

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