this fun soap packaging comes with a removable kimono for kids to play

babies and children under the age of five are more at risk of infection because their immune systems are not yet fully developed. consequently, a good hygiene practice is important to protect them. but how to explain this to small kids? robert dadashev, together with other students at moscow’s britsh school of art & design, has created a soap packaging dubbed akio that aims to help parents bathe children that are not very keen on it.

all images via akio

to make any activity fun for kids, play is always a good solution. akio is a japanese-style bathing tool that turns the bathing process into a fun and interactive game. parents can play with children, directing their attention towards a packaging that requires some sort of  interactive fun. covered in a removable kimono, the soap container will surprise the toddler, grabbing their attention and changing his or her attitude towards the bathing process.

recently, akio won the pentawards in the NXT-GEN  category.

project info:

designer: robert dadashev
art director: katya mushkina
3D visualizer: pavel gubin
3D visualizer: aleksey koler
сopywriter: alex kalyan
location: russia
project type: student project
school: british school of art & design
tutor: leonid slavin, yevgeny razumov
packaging contents: children’s bathing products
packaging substrate / materials: plastic