together with chiara luzzana, italian sound designer and composer, the alessi ‘extra ordinary metal’ project composes a unique, expressive and engraved orchestra of designs, along with its very own soundtrack. the venture aims to restore the musical spirit of objects and exemplifies the broad range of emotions art forms engage.


all images courtesy of alessi

 

 

with the alessi ‘extra ordinary metal’ project, the renown design brand is confidently taking a step into the unknown. its idea was first proposed in early 2017, with the aim of bringing out the sound of some of their most iconic designs. however, the completely new result, more importantly, expresses their exploratory design and research process, as well as how they always aim to challenge what is possible.

 

 

the project is configured of a collection of trays, baskets, containers and fruit bowls, all of which further showcase the emotional dimensions of designed objects. made from brass metal, a material that was commonly used by alessi in the 1920s and 30s, ‘extra ordinary metal’ utlizes manufacturing traditions with a modern twist. the table accessories are fabricated using the old goldsmith’s technique of granulation, which is achieved through cold milling the bronzed metal. applied in a geometric sequence generated by the fibonacci number, the resulting texture is a harmoniously engraved design that interacts with light.

 

 

with the unfamiliar yet dramatic orchestra assembled, chiara luzzana conducted this exploratory adventure to a new dimension. ‘I create music with sounds from everyday life. all I can see, it can be heard’ explains the italian sound designer and composer. following these visionary principles, a soundtrack was created that captures and translates the transcendent and ethereal essence of the project. furthermore, it realizes a new but still very beautiful language of communication for the designs.

 

 

 

 

 

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