alex meitlis' brassware collection for hazorfim at LDF 2013
alex meitlis' brassware collection for hazorfim at LDF 2013 alex meitlis' brassware collection for hazorfim at LDF 2013
sep 17, 2013

alex meitlis' brassware collection for hazorfim at LDF 2013

alex meitlis’ brassware collection for hazorfim


alex meitlis’ new brassware collection for hazorfim will launch during 100% design as part of the london design festival 2013.


entitled ‘alex meitlis by hazorfim’ this new set of pieces includes vases, vessels, candle sconces and bowls manufactured in brass.  the pieces are founded on deceptively simple three-dimensional forms – ellipses, spheres and cylinders that span the divide between art and design.




alex meitlis told designboom more about the project:


DB: what was the most challenging aspect of the project?
AM: hazorfim didn’t really provide me with a brief. they were actually very clear in that they refused to limit my brief in anyway, so I had complete freedom in what I could do, which I’m not used to. as an architect I thrive when given a complicated brief with an even more complicated site to respond to, so I had to adjust my thinking to tackle this brief and while challenging it was also great fun!


DB: how did you settle upon the eventual forms and materials used for this collection?
AM: the reason I worked with basic shapes is all to do with my obsession with simplicity; it was literally a reduction game. I was trying to see how basic and how simple a piece can get. how little can be done to enable the beauty of a shape to just be. it’s about reflections – I’ve become obsessed with shiny brass ever since i worked on nopi (a restaurant in london)during that project I realized how much I am fascinated by this material. with even the most simple form in brass you get the most amazing reflections.










alex meitlis by hazorfim launches at 100% design, london, 18 – 21 september.


for more london design festival 2013 events see designboom’s interactive map and guide »


have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
482,803 subscribers
- see sample
- see sample
privacy policy