alexander wang + haydenshapes create marble surfboards for soho flagship alexander wang + haydenshapes create marble surfboards for soho flagship
jul 31, 2014

alexander wang + haydenshapes create marble surfboards for soho flagship

installation at alexander wang’s soho flagship store features five marble surfboards
all images courtesy haydenshapes

 

 

 

american fashion designer alexander wang has teamed up with australian brand haydenshapes to outfit his new york soho flagship store with a limited series of five hand-crafted surfboards. the exclusive boards are suspended from a black metal cage wall with a large, monolithic swooping black wave sculpted from black sand. the graphic patterns – photographs of unique marble slabs developed by haydenshapes founder hayden cox and wang himself – were digitally printed onto silk, then onto award winning hypto krypto boards to create one of a kind visual art pieces for the ‘cage’. accessories such as leather satchels and some of the brand’s top selling items are also scattered throughout the installation to accentuate the interior space.

installation at alexander wang’s soho flagship store features five marble surfboards

‘leather handbags and high heels are among the pieces chosen to complement the installation

installation at alexander wang’s soho flagship store features five marble surfboards
overview of the new york soho flagship store installation

installation at alexander wang’s soho flagship store features five marble surfboards

the marble artwork was co-developed by alexander wang and haydenshapes for this limited series

installation at alexander wang’s soho flagship store features five marble surfboards

the surfboards are based on the award winning haydenshapes hypto krypto model 

installation at alexander wang’s soho flagship store features five marble surfboards

marble patterns were digitally printed onto silk, then translated onto the boards

installation at alexander wang’s soho flagship store features five marble surfboards
detail of the marble pattern

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