the concept for ALI COLA started back in 2012, when german politician thilo sarrazin published some controversial comments about human intelligence being directly influenced by genetic characteristics. in protest of this idea, and in celebration of ethnic diversity, hamburg-based entrepreneur aydin umutlu developed a line of soft drinks as a pro-integration statement, ‘an everyday manifesto for more tolerance — in beverage form,’ the team behind the product describe. the drink and its packaging design respond to prejudice and clichés with irony and humor, championing the slogan: cheers to tolerance.

ali-cola-packaging-celebrates-diversity-designboom-02

 

 

graphic designer matthäus frost developed the packaging for ALI COLA in six different ‘skin’ colors, each which taste exactly the same. ‘they look different on the outside but are all the same on the inside. that’s true of people all over the world — and now of cola, too,’ umutlu explains. ALI COLA can be ordered online and will soon be available in the berlin and hamburg metropolitan regions. each purchase supports kiron, an NGO that helps refugees earn university qualifications through online courses and partner universities.

ali-cola-packaging-celebrates-diversity-designboom-02

ali-cola-packaging-celebrates-diversity-designboom-02

ali-cola-packaging-celebrates-diversity-designboom-02

ali-cola-designboom-818

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    design news