the concept for ALI COLA started back in 2012, when german politician thilo sarrazin published some controversial comments about human intelligence being directly influenced by genetic characteristics. in protest of this idea, and in celebration of ethnic diversity, hamburg-based entrepreneur aydin umutlu developed a line of soft drinks as a pro-integration statement, ‘an everyday manifesto for more tolerance — in beverage form,’ the team behind the product describe. the drink and its packaging design respond to prejudice and clichés with irony and humor, championing the slogan: cheers to tolerance.




graphic designer matthäus frost developed the packaging for ALI COLA in six different ‘skin’ colors, each which taste exactly the same. ‘they look different on the outside but are all the same on the inside. that’s true of people all over the world — and now of cola, too,’ umutlu explains. ALI COLA can be ordered online and will soon be available in the berlin and hamburg metropolitan regions. each purchase supports kiron, an NGO that helps refugees earn university qualifications through online courses and partner universities.





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