ALSO exhibition by MFA products of design ALSO exhibition by MFA products of design
may 27, 2013

ALSO exhibition by MFA products of design

ALSO exhibition by MFA products of design WARP lets visitors take a picture of the ‘whole show’ through a five-sided kaleidoscope all images courtesy kathryn mcelroy



a smartphone kaleidoscope and lift apparatus exposes the distortion of constantly consuming experiences through the screens. in ‘ALSO’ – a projectfirst year students of the MFA products of design program from the school of visual design – a sound crew with microphones and headphones invites visitors to listen in on the untold stories of objects. a digital microscope on a remote cable reveals hidden design details invisible to the naked eye, where sets of ‘viewmasters’ lets one peer into speculations around the unseen. a die-cutting station prompts guests to transform their printed materials, promoting ephemera and inviting them to reflect upon their experiences to one another.  through the series of moving, participatory installations, the work hacks the exhibition at large, encouraging one to see design through a variety of new lenses.



visitors having fun peering at each other through the device



LIFT explores the lens of digital mediation by taking your cellphone for a ride up to the ceiling and back, and letting you consume the experience afterwards



BOOM lets people listen in on the stories that objects might tell if they could speak



sound crew with microphones and sound booms



TINY explores the lens of unseen details at 170X magnification



visitors wanted to peer into the details of their clothing, along with the furniture at the fair



MASK lets visitors die cut holes in their printed materials



providing more value in what’s often destined to the trash bin by creating experiential souvenirs



HERE provides visitors with custom ‘viewmaster’ reels of design that was already in the venue before the ‘design objects’ arrive



custom tape was used for the takeaway, ‘hacking’ other brochures and reducing waste



the first year of the MFA Products of design students in their booth just before taking the work out into the exhibition tunnel



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

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