ami drach + dov ganchrow studio raises questions with cross-shaped screw-head ami drach + dov ganchrow studio raises questions with cross-shaped screw-head
oct 21, 2015

ami drach + dov ganchrow studio raises questions with cross-shaped screw-head

ami drach + dov ganchrow studio raises questions with cross-shaped screw-head
image © moti fishbain

 

 

 

in order to prove that ‘god is in the details’, tel-aviv-based studio ami drach and dov ganchrow has created a screw-head with a christian cross shape, bringing up a series of questions that go from its traditional design, to why do we tend to see things like faces in fire hydrants, house façades and faucets, to freedom of expression. by pushing technologies and aesthetics in new directions, the designers have achieved an overlap between content and form with this product that is unavoidable and somewhat humorous.

ami drach dov ganchrow
18k gold plated metal, 38mm x 11mm
image © moti fishbain

 

 

 

at a time when cartoonists, illustrators, and caricaturists are at the forefront of a cultural battle of artistic freedom of expression, objects too can play a role for a more expansive and contemporary discussion of cultural and religious traditions. the designers reflect and ask themselves some questions, ‘what object would be assembled with this screw? a sacred altar or an office desk? whatever the object, a new relationship will have been established between the screw and the whole, for ‘god is in the details.’

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: juliana neira | designboom

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news