AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show

AMO scenography design for Prada FW2023

 

For Prada’s Fall/Winter 2023 menswear show, AMO, OMA’s research and design studio, conceived a scenography that transforms during the show, changing the perception of the space at the Deposito at Fondazione Prada. During the fashion show, the ceiling rises to unveil multiple three-meter-tall chandeliers that reference a classic form with industrial materiality, and then retracts to its original position. As the ceiling rises and falls, the proportions and atmosphere of the space gradually change, from a dark room with a low ceiling to a warm, monumental, salon-like space. 

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the ceiling rises to unveil multiple three-meter-tall chandeliers | images by Agostino Osio

 

 

reconstructing perception, meaning and identity

 

Prada’s Fall/Winter 2023 menswear collection by Miuccia Prada and Raf Simons is an exploration of the foundations of fashion to promote its meaning, value, and importance in today’s world. The collection highlights the modernist principles of reduction and simplicity, combining them with apparent contradictions such as comfort, exaggeration and intimacy. Silhouettes are accentuated and amplified, and the extreme interchangeability between couture volumes is explored through the architecture of the garments

 

In an effort to integrate the principles of the collection into the interior design, AMO exposed the concrete shell of the building to reveal a bare, raw panorama. OMA’s research team designed a ceiling that slowly rises to transform the space from intimate to large, the altered scale, in turn, changing our perspective on the clothes within. The dimensions are reshaped, radically altered, demonstrating a reconstruction of the meaning, of identity activated by a minimal gesture.

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
when the ceiling falls, the space transforms into a dark room

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
AMO exposed the concrete shell of the building

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
a dark, bare, raw panorama is revealed

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the chandeliers reference a classic form with industrial materiality

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the space can also take the form of a warm, monumental, salon-like interior

amo-transforming-scenography-retractable-ceiling-prada-fall-winter-designboom-full-width

view of the space with the ceiling at its higher point

amo-transforming-scenography-retractable-ceiling-prada-fall-winter-designboom-full-widht-02

view of the space with the ceiling at its intermediate position

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
view of the room with the ceiling at its lower point

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the prada FW 2023 show

 

 

project info: 

 

name: Prada’s Fall/Winter 2023 menswear show
designer: OMA/AMO
location:
Fondazione Prada, Milan

 

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