anagrama: bermellón branding

bermellón branding / packaging by anagrama

anagrama‘s branding for bermellón, a mexican hot candy confectionery shop, uses vivid colors to help indicate the acidic and spicy flavors. the company’s main objective is to re-imagine these types of traditional treats found on mexican streets and markets and present them in a high-end manner through their boutique, packaging, excellent raw materials usage and hand-crafted cooking techniques. anagrama’s proposal reflects this with an elegant brand image comprised of a stenciled, serif typeface and a mark that alludes to a family monogram. the vivid colors act as a reminder about the product’s extreme flavors.

in designboom’s book review of ‘el super’ – mexican packaging you can see how large producers in mexico package similar spicy and acidic candies.

sour waffles –  a spciy or tangy fruit and spice filling is sandwiched between two colored waffers branded sour waffle packaging for the sour waffles packaging for the sour waffles spciy / acidic marmalade spicy sauce bottles spicy sauce bottles (the label around the neck of the bottle indicated how spicy the sauce is / the type of flavor or chilli used) carrier bag inside the carrier bags bright colors are used

— via brand new