anicorn unveils 'hidden time' watch by jiwoong jung as a color chameleon

anicorn unveils 'hidden time' watch by jiwoong jung as a color chameleon


hong kong based design studio anicorn unveils the ‘hidden time’ watch collection, as part of an ongoing artistic collaboration titled ‘the trio of time’. the project is developed after the company’s successful kickstarter campaign for both their watch series 000 and K45 — which were fully funded in 3 days and 24 hours, respectively.

hidden time in three editions



the trio of time (TTT) will follow anicorn founders as they travel to new cities and join forces with prominent designers to create timepieces. each watch will feature a unique style that represents the designer’s view on passing time, opening up a world where it is interpreted in different ways depending on a particular city, culture, and method. each collaboration will attempt to simultaneously bring together and expand the world of wristwatches, and the creations will be launched each year as a kickstarter campaign.

video © jung



the first TTT adventure brings anicorn founders joe kwan and chris chan to seoul, korea, to work with jiwoong jung — designer of ‘hidden time’. jung’s previous product design work has been featured in the 2012 and 2014 maison & objet paris exhibitions, among others, and international design publications.

straps can be interchanged to fit your current clothes or mood

‘hidden time’ features a rotating circular gradient, which serves as the hour hand; as time passes, the gradient turns to reveal white hour numerals printed on the glass above. each hour appears as the dark background sweeps under it, and slowly disappears as the gradient rotates back to white. ‘when designing the watch, I was thinking about how to naturally hide passing time’, notes jung. ‘my research began with how hiding occurs in nature, which led me to one of the best known examples––the chameleon’s protective color. their defense mechanism is a kind of optical illusion, but a simple and effective way to have two things together naturally when superimposed.” 

black watch + midnight straps

anicorn will offer the watch to backers in three editions: black, rose gold and silver. customizable leather watch straps are available in midnight, coffee and white, utilizing the studio’s smart docking system to interchange between styles. each watch is unisex and features a simple typeface from dinamo, favorit. the timepiece is driven by a swiss ronda caliber 515 quartz movement, a high grade and reliable jeweled model that allows for smooth spinning with great accuracy. ‘with TTT we hope to work with designers and bring their concepts to life— without being limited by nationality, language, and style—to explore the possibilities of worldwide design collaborations. we want to embark on an adventure of discovering new perceptions of time, from hong kong to seoul, and then from seoul to the world’, elaborates joe kwan, creative director at anicorn.

rose gold watch + coffee straps

white watch + snow straps

hidden time fits any wrist

a unisex timepiece accessory

a striking balance between lines and gradients

coffee straps feature a matching rose gold buckle

the watch is thin and lightweight

the timepiece comes ready to be assembled and worn



ANICORN TTT – how to set the time
video © anicorn hongkong



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lea zeitoun | designboom

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