apple: iOS 7

view of the new iOS 7  home screen

today apple unveiled several new services, products and software updates including the jonathan ive lead re-design of iOS software for mobile devices.

featuresiOS 7 introduces new features like control center (quick access to the controls and apps you always use) airdrop iOS (lets you quickly and easily share photos, videos, contacts) for and smarter multitasking (press the home button twice to see preview screens of the apps you have open) photos has also been updated with the introduction of  collections, moments, and years — smart groupings of your photos and videos based on time and place along with new filters and image formats.

see all of the new features here.

every icon has been redrawn using a grid system to give them a more uniform feel

designthe new design sees practically every icon and piece of typography re-considered and re-drawn for a much cleaner and softer aesthetic.

‘conspicuous ornamentation has been stripped away. unnecessary bars and buttons have been removed. and in taking away design elements that don’t add value, suddenly there’s greater focus on what matters most: your content.’

‘every detail warranted the same rigor toward design. like refining the typography down to the pixel. redrawing every icon around a new grid system. and sticking to a precise color palette. on their own, these may not be details you consciously demand or even expect. but they all work together to create a more harmonious relationship between individual elements. and a better, more delightful experience overall.’

‘distinct and functional layers help create depth and establish hierarchy and order. the use of translucency provides a sense of context and place. and new approaches to animation and motion make even the simplest tasks more engaging.’

see all of the new design specifications here.