apple: iOS 7
apple: iOS 7 apple: iOS 7
jun 10, 2013

apple: iOS 7

view of the new iOS 7  home screen


today apple unveiled several new services, products and software updates including the jonathan ive lead re-design of iOS software for mobile devices.


iOS 7 introduces new features like control center (quick access to the controls and apps you always use) airdrop iOS (lets you quickly and easily share photos, videos, contacts) for and smarter multitasking (press the home button twice to see preview screens of the apps you have open) photos has also been updated with the introduction of  collections, moments, and years — smart groupings of your photos and videos based on time and place along with new filters and image formats.


see all of the new features here.


every icon has been redrawn using a grid system to give them a more uniform feel


the new design sees practically every icon and piece of typography re-considered and re-drawn for a much cleaner and softer aesthetic.


‘conspicuous ornamentation has been stripped away. unnecessary bars and buttons have been removed. and in taking away design elements that don’t add value, suddenly there’s greater focus on what matters most: your content.’




‘every detail warranted the same rigor toward design. like refining the typography down to the pixel. redrawing every icon around a new grid system. and sticking to a precise color palette. on their own, these may not be details you consciously demand or even expect. but they all work together to create a more harmonious relationship between individual elements. and a better, more delightful experience overall.’


‘distinct and functional layers help create depth and establish hierarchy and order. the use of translucency provides a sense of context and place. and new approaches to animation and motion make even the simplest tasks more engaging.’

















see all of the new design specifications here.

  • Screams windows 8 to me.

    Jeremy says:
  • I would have called Noma Bar to design the icons

    kostas syrtariotis says:
  • what happen with icon design? especially safari and music, it’s horrible !!

    DR says:
  • Apple seems to just keep moving backwards.

    Randel says:
  • There is nothing redeeming about this. It’s absolutely hideous in every way. I guess this is what you get when you put a bean counter in charge.

    Josh says:
  • NOOOOOOOOOoooooooooooo

    zeo says:
  • totally second that opinion about the icons as they look more like first drafts to me, but hey: its the summer of trashy 80´s / 90´ color combinations ;-D

    joe says:
  • i like it

    ugo says:
  • I like it. Feels really designed, instead of all those tacky effect and leather, wooden looks. It just doesn’t make sense. Now these have become real icons, a detail that hints what its for, and colors to tell them apart. No reflections effects or whatever, time for OSX to get an overhaul like this. Yes I do have to say it feels a bit windows, but then again, its really not 😀
    But thats my opinion, and I am a bit of a minimalist.

    dude says:
  • I just realized this is for apple and not microsoft.

    Lilmookie says:
  • Windows 8!!!!!! NoOOooo

    sancasgo says:
  • Compare all icons – There is no system. Apple can present a fancy grid. But as a system, the icons don’t work. Game Center and Newsstand. iTunes and Compass. There is just no system. It’s a pile of weird icons mixed and matched.

    But people love it, designers hate it 🙂

    Steve says:
  • I like it, looks fresh and simplistic. You cant please everybody. Its iOS, if you hate it buy something else. Problem Solved.

    TechGeek says:
  • t’s actually not that bad – even from a designer’s perspective. In fact it looks as if Postmodernism never existed. the grid system, the icons, and even the colour scheme look as if they would have been designed by Herbert Bayer if he was still around. There’s a sense of logic and order that can be traced all the way to Otto Neurath and Gerd Arntz.

    Why are people so adverse to change and innovation? They should have done this ages ago – it will be interesting to see if their new phones will also have such a major revamp – possibly they might even be based on the same colour scheme!

    NC says:
  • Change there is, Innovation there is none. If I knew Apple was going to make their phones GUI look like Android + Microsoft. I would not have bought a Samsung. LOL Designers are people too – People that pay for good design in their daily use devices.

    Uratz says:
  • Brilliant!!!!, the superb minimalism exhibited is in track with the times,the simplest of things are hardest to design, i cant imagine how long it took to refine and unclutter the sketches…great work, brilliant!!

    Mwongela says:
  • The emperor is wearing cheesy speedos!

    bobbybland says:
  • Sorry guys, but I like it! Strips out all that fake texture in favour of something clean, fresh and coherent. iOS 6 looks dated already…

    JoeNathan says:

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