minotti powerfully combines real and virtual worlds in 'the grand tour' film

The Minotti lifestyle on tour

Minotti’s new 2023 film ‘The Grand Tour’ is not only a journey beyond time but one that takes us through a diverse range of living contexts, showing the versatility and richness of the iconic brand’s collections. The immersive medium of film appeals to our imagination through a powerful combination of virtual and real worlds. In 2023, Minotti is launching its new film, titled The Grand Tour, which promises a timeless journey through the Minotti lifestyle – drawing out narratives that thread together the social spaces that humans inhabit.

The Grand Tour guides the viewer through elegant domestic and hospitality settings, from urban scenes to escapes into nature. Pictured above, the Torii Bold family of seats in a luxury residential setting

The Grand Tour serves as a progression of Minotti’s innovative visual communication, elevating collections into animated cinematic scenarios. Starting from a metropolitan city scene in Milan, viewers then journey into the mountains to a welcoming chalet, onward to a tropical landscape and then a historical Parisian hotel, before finally boarding an exclusive yacht: five locations that are physically distant from one another, yet connected by the same narrative, the Minotti lifestyle.

the Minotti collection takes viewers seamlessly from indoor to outdoors – revealing highlights from the Minotti Outdoor Collection in a tropical poolside space

Moving from urban to rural, historic to contemporary, indoor to outdoor and residential to hospitality typologies, the film shows how the Minotti collections can travel with ease across contexts, lifestyles and cultures, dialoguing harmoniously with diverse architectures through lines, materials, colors and details. What becomes clear is that, in all these contexts, Minotti offers a consistent yet distinctive and recognizable aesthetic – a universal language that speaks to all interiors and ways of living.

Guest Feature by Harriet Thorpe / Architonic