classic jeep model gets a makeover: meet ‘the next wrangler’ by arjun kurunji

‘The next Wrangler’ by Arjun Kurunji 

Indian designer and automobile enthusiast Arjun Kurunji gives the classic, mid-size Jeep Wrangler an impressive makeover. The proposed design, dubbed ‘The next Wrangler’, reveals a semi-futuristic variation of the original car model, giving the Jeep new attitude without taking away its iconic, boxy appearance. In Kurunji’s words, ‘the project is a search for a new aesthetic to represent the history and value of [the] Jeep Wrangler.’ 

all images © Arjun Kurunji

‘old face with new attitude’

For ‘The next Wrangler’, Kurunji (see more here) sought inspiration from consumer electronics, including the shape and function of gaming consoles and rechargeable batteries. He began borrowing each product’s anatomical details and translating them into car features to develop, what he calls, a ‘robust union’ between automobile and gadget. While ideating his vision, Kurunji preserved the Jeep Wrangler’s signature features, namely its four-wheel base, seven-slot grill, tapering nose design, and military heritage. ‘Jeep is nothing without the strong face. [This is] ideation in the direction of old face with new attitude,’ the designer writes. 

Kurunji currently works at Maruti Suzuki India, an automobile manufacturing company based in New Delhi. His love for automotive design encouraged him to explore similar reinterpretations of famous car models, particularly ones developed by Aston Martin, Peugeot, Koenigsegg, and the like. You can find more of his spellbinding creations on his Instagram page! 

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project info:

name: The next Wrangler

design: Arjun Kurunji | @arjun.kurunji