arnold goron: aluminum snail plate installation for isabel marant

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK all images courtesy of arnold goron

french artist and designer arnold goron created a window installation for seven high fashion stores of isabelle marant with installations of aluminum plates stapled to wooden structures.

goron says he had wanted for some time to create an installation using aluminum plates, but there were ‘too flat and looked cheap.’ when he found the ‘snail plates’, a typically french design, covered with small embossed circles, he knew it would work well and ever changing, beautiful light reflections would appear during the day — over 10,000 plates were used.

the installations can be seen at fashion designer isabelle marant’s shops in paris, new york, madrid, beirut, hong kong, beijing and tokyo.

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN NEW YORK

‘aluminum plates’ for isabel marant by arnold goron IN TOKYO

‘aluminum plates’ for isabel marant by arnold goron IN TOKYO

‘aluminum plates’ for isabel marant by arnold goron IN BEIJING

‘aluminum plates’ for isabel marant by arnold goron IN BEIRUT

‘aluminum plates’ for isabel marant by arnold goron IN BEIRUT

‘aluminum plates’ for isabel marant by arnold goron IN BEIRUT

‘aluminum plates’ for isabel marant by arnold goron IN BEIRUT