artecnica: billboard collection
artecnica: billboard collection artecnica: billboard collection
aug 12, 2009

artecnica: billboard collection

artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, adidas and absolute vodka, requested artecnica to exclusively recycle their large format billboards into products. after a 2-year design process, they are presenting the first two commercial products of the billboard collection.

the ‘stretch bag’ laying flat image courtesy of artecnica

‘stretch bags’ are die cut from 100% recycled billboards, transforming colorful advertising campaigns into a clever bag. the design is drawn from the strength and symmetry of patterns found in nature and has the ability to hold up to 75lbs. the 2-D design lies flat but then stretches into a 3-D structure when in use – a large bag with the smallest amount of waste. the solution is a bag developed without needing, stitching, gluing or folding. it is available in varying colors of billboards or natural brown leather.

pulling up on handles of the flat design image courtesy of artecnica

results in a 3D structure image courtesy of artecnica

the colors of the billboards provide visual interest image courtesy of artecnica

an over the shoulder bag which can carry up to 75 lbs. image courtesy of artecnica

no two bags are alike because of the various billboards used to produce them image courtesy of artecnica

‘stretch bags’ also come in natural brown leather image courtesy of artecnica

image courtesy of artecnica

image courtesy of artecnica

‘cases’ come in three different sizes image courtesy of artecnica

the second product of the billboard collection is ‘cases’, which are fashioned after the simplicity of traditional envelopes. they are crafted from sustainable cork and lined with billboard advertisements. the three different sizes allow for versatility. the small and medium size can fit into a small clutch or bag, while the largest one can easily be used on its own.

the folded design of ‘cases’ image courtesy of artecnica

each case looks like an envelope image courtesy of artecnica

it can be used a small clutch image courtesy of artecnica

  • Nice bag to collect flowers or to transport empty cans! Anyway is a good iniciative.

    ies says:
  • i hate to say that, but….
    the first bag appeared in 7-11 years ago, to carry the hot food sold in 7-11.

    m says:
  • I always thought it to be a lesser known enzo mari design??!?
    Don’t have a book on him to prove it.
    Anyway, two fellow students “designed” the exact bag when I was still in design school, so there must be something they originate in…
    not a bad bag, though

    Faskingwhy says:
  • the initiative is good, but it is a pit that such a company was not able to design a new form for the bag…

    smell says:
  • “after a 2-year design process” – pretty LONG time to design something what exist already!!!

    hmmm says:
  • Also the Belgian firm Delvaux has once made such a design bag. It wasn’t a succes.

    cattach says:
  • I got the exactly same bag 7 years ago at the MACBA in Barcelona!!!

    carlota says:
  • actually… Im not mad at that bag

    talking says:
  • design is about more than form!

    when you you all realize this!

    janet says:
  • never want to be the first to go against the blog mob. But you Janet are so right! will these be for sale?

    blogsters says:
  • It’s beautiful- Where can I get one?

    ladyf says:
  • Fantastic Design- keep up the good work artecnica! How soon can we find it in stores/ us and europe?

    dwcs says:
  • thank you for teaching me what design is all about, professor janet.
    when will we all find out that people like janet are our saviours??

    Faskingwhy says:
  • this has already been done, check out

    KJ says:
  • Great thinking outside of the box about what can be done with what is in the box! The design is absolutely lovely and marvelous. Motivates me, and undoubtedly others, to take at least a second look at what can be possible with what I discard without thought.

    Dr. René Hollander says:
  • Much like the door hinge its a practical solution. ha of course people have cut lines in a flat sheet of material before. um, not a new concept
    I guess what the blogwar boils down to is arguing, ‘who made the better door hinge’

    joinslate says:
  • The design of the bag is logical, the concept is elevated from it precedents by its environmental merit.
    good job Artecnica/TBWA!

    Arthur says:

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