artecnica: billboard collection
artecnica: billboard collection
aug 12, 2009

artecnica: billboard collection

artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, adidas and absolute vodka, requested artecnica to exclusively recycle their large format billboards into products. after a 2-year design process, they are presenting the first two commercial products of the billboard collection.

the ‘stretch bag’ laying flat image courtesy of artecnica

‘stretch bags’ are die cut from 100% recycled billboards, transforming colorful advertising campaigns into a clever bag. the design is drawn from the strength and symmetry of patterns found in nature and has the ability to hold up to 75lbs. the 2-D design lies flat but then stretches into a 3-D structure when in use – a large bag with the smallest amount of waste. the solution is a bag developed without needing, stitching, gluing or folding. it is available in varying colors of billboards or natural brown leather.

artecnica: billboard collectionpulling up on handles of the flat design image courtesy of artecnica

artecnica: billboard collectionresults in a 3D structure image courtesy of artecnica

artecnica: billboard collectionthe colors of the billboards provide visual interest image courtesy of artecnica

artecnica: billboard collectionan over the shoulder bag which can carry up to 75 lbs. image courtesy of artecnica

artecnica: billboard collectionno two bags are alike because of the various billboards used to produce them image courtesy of artecnica

artecnica: billboard collection‘stretch bags’ also come in natural brown leather image courtesy of artecnica

artecnica: billboard collectionimage courtesy of artecnica

artecnica: billboard collectionimage courtesy of artecnica

artecnica: billboard collection‘cases’ come in three different sizes image courtesy of artecnica

the second product of the billboard collection is ‘cases’, which are fashioned after the simplicity of traditional envelopes. they are crafted from sustainable cork and lined with billboard advertisements. the three different sizes allow for versatility. the small and medium size can fit into a small clutch or bag, while the largest one can easily be used on its own.

artecnica: billboard collectionthe folded design of ‘cases’ image courtesy of artecnica

artecnica: billboard collectioneach case looks like an envelope image courtesy of artecnica

artecnica: billboard collectionit can be used a small clutch image courtesy of artecnica

  • never want to be the first to go against the blog mob. But you Janet are so right! will these be for sale?

  • design is about more than form!

    when you you all realize this!

  • actually… Im not mad at that bag

  • I got the exactly same bag 7 years ago at the MACBA in Barcelona!!!

  • Also the Belgian firm Delvaux has once made such a design bag. It wasn’t a succes.

  • “after a 2-year design process” – pretty LONG time to design something what exist already!!!

  • the initiative is good, but it is a pit that such a company was not able to design a new form for the bag…

  • I always thought it to be a lesser known enzo mari design??!?
    Don’t have a book on him to prove it.
    Anyway, two fellow students “designed” the exact bag when I was still in design school, so there must be something they originate in…
    not a bad bag, though

  • i hate to say that, but….
    the first bag appeared in 7-11 years ago, to carry the hot food sold in 7-11.

  • Nice bag to collect flowers or to transport empty cans! Anyway is a good iniciative.


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