artecnica: billboard collection
artecnica: billboard collection
aug 12, 2009

artecnica: billboard collection

artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, adidas and absolute vodka, requested artecnica to exclusively recycle their large format billboards into products. after a 2-year design process, they are presenting the first two commercial products of the billboard collection.

the ‘stretch bag’ laying flat image courtesy of artecnica

‘stretch bags’ are die cut from 100% recycled billboards, transforming colorful advertising campaigns into a clever bag. the design is drawn from the strength and symmetry of patterns found in nature and has the ability to hold up to 75lbs. the 2-D design lies flat but then stretches into a 3-D structure when in use – a large bag with the smallest amount of waste. the solution is a bag developed without needing, stitching, gluing or folding. it is available in varying colors of billboards or natural brown leather.

artecnica: billboard collectionpulling up on handles of the flat design image courtesy of artecnica

artecnica: billboard collectionresults in a 3D structure image courtesy of artecnica

artecnica: billboard collectionthe colors of the billboards provide visual interest image courtesy of artecnica

artecnica: billboard collectionan over the shoulder bag which can carry up to 75 lbs. image courtesy of artecnica

artecnica: billboard collectionno two bags are alike because of the various billboards used to produce them image courtesy of artecnica

artecnica: billboard collection‘stretch bags’ also come in natural brown leather image courtesy of artecnica

artecnica: billboard collectionimage courtesy of artecnica

artecnica: billboard collectionimage courtesy of artecnica

artecnica: billboard collection‘cases’ come in three different sizes image courtesy of artecnica

the second product of the billboard collection is ‘cases’, which are fashioned after the simplicity of traditional envelopes. they are crafted from sustainable cork and lined with billboard advertisements. the three different sizes allow for versatility. the small and medium size can fit into a small clutch or bag, while the largest one can easily be used on its own.

artecnica: billboard collectionthe folded design of ‘cases’ image courtesy of artecnica

artecnica: billboard collectioneach case looks like an envelope image courtesy of artecnica

artecnica: billboard collectionit can be used a small clutch image courtesy of artecnica

  • The design of the bag is logical, the concept is elevated from it precedents by its environmental merit.
    good job Artecnica/TBWA!

  • Much like the door hinge its a practical solution. ha of course people have cut lines in a flat sheet of material before. um, not a new concept
    I guess what the blogwar boils down to is arguing, ‘who made the better door hinge’

  • Great thinking outside of the box about what can be done with what is in the box! The design is absolutely lovely and marvelous. Motivates me, and undoubtedly others, to take at least a second look at what can be possible with what I discard without thought.

    Dr. René Hollander
  • this has already been done, check out

  • thank you for teaching me what design is all about, professor janet.
    when will we all find out that people like janet are our saviours??

  • Fantastic Design- keep up the good work artecnica! How soon can we find it in stores/ us and europe?

  • It’s beautiful- Where can I get one?

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