artecnica released their new collection during this year’s milan design week. among their new products is ‘wirepod’ by joris laarman; a flexible power strip design which turns the typically utilitarian device into a display item. artecnica showed off ‘wirepod’ and their other products at this year’s new york gift fair. however ‘wirepod’ took home top honours by being awarded ‘best new product’ by the accent on design jurors on august 19th. jurors picked the design based on innovation, function, originality and design. ‘wirepod’ is the first piece in artecnica’s wiremore™ collection, ‘a series of electrical products that transform power cords and wires from concealed objects into visible and active products’.

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artecnica's 'wirepod' by joris laarman wins 'best new product' designboom contemporary: artecnica

artecnica's 'wirepod' by joris laarman wins 'best new product'