designing an artisanal perfume for interiors with dr. vranjes firenze
the traditional florentine company combines the city's long tradition of processing essences and perfumes with its iconic architecture in a fragrance line for interiors.
though best known for its renaissance art and architecture monuments, florence also happens to be the italian city with the oldest artistic tradition of processing essences and perfumes. as a traditional florentine company, dr. vranjes firenze succeeds in combining both in an artisanal perfume line for interiors deeply linked to its hometown.
bottles in the olfactorium containing all sorts of pure essences, from rose, to tobacco, and sandalwood
the company, founded by paolo vranjes and his wife anna maria in 1983, seeks to weave unique olfactory experiences with scents that draw from florence’s various flowers, such as the giglio di firenze (iris), which was released earlier this year in celebration of the company’s 35 year anniversary. the 40 exclusive fragrances are packed in an iconic bottle, mouth-blown by florentine artisans with a shape that references the octagonal base of brunelleschi’s dome.
paolo vranjes in his olfactorium
‘olfactory emotions are almost never matched with a personal fragrance. they are more often linked to the scent of an environment, a place, a moment they are related to what concerns ones observation of the outside world, ‘ explains paolo vranjes, who chose to enter the world of artistic perfumery with a strong background in chemistry, pharmaceuticals and cosmetic science.
detail of the olfactorium
pieces of oud, a resinous wood that derives from tropical agar trees and is used in the production of fragrances
image © designboom
testing the quantity of ingredients in the dr.vranjes laboratory
image © designboom
essence extractor at the laboratory
image © designboom
image © designboom
pure ingredients used in the production of the fragrances
image © designboom
bottles from the olfactorium
the dr.vranjes firenze museum
the iconic bottles, inspired by brunelleschi’s dome in florence
image © designboom
the new candle collection ‘candele d’arredo’ was presented in paris earlier this month
all dr.vranjes objects are designed as interior decorations
the giglio di firenze, draws from the iris flower, the symbol of the city of florence
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