at LDF 2013 wrong for HAY - a new design venture directed by sebastian wrong
at LDF 2013 wrong for HAY - a new design venture directed by sebastian wrong at LDF 2013 wrong for HAY - a new design venture directed by sebastian wrong
jul 20, 2013

at LDF 2013 wrong for HAY - a new design venture directed by sebastian wrong

at LDF 2013 wrong for HAY – a new design venture directed by sebastian wrong


today the danish company announced the arrival of its debut collection at the 2013 LDF / london design festival. conceived by the british designer in collaboration with HAY, the collection is being shown exclusively in a restored georgian townhouse in st james’s park. wrong for HAY encapsulates london’s creative energy, eclecticism and talent by bringing together a group of designers for the creation of lighting, furniture, textiles, glassware and ceramics.




HAY joins its new london based sister brand wrong for HAY in the exhibition at queen anne’s gate, presenting the copenhague collection by ronan & erwan bouroullec and the 2013 accessories collection incl. designs by scholten & baijings and clara von zweigbergk.


bourroullec’s copenhagen table with stationary by HAY


notebooks plissé


a collection of archive folders in the form of notebooks. the cardboard and paper stationary is created with origami folds, which fan out when the book is opened.



notebooks plissé



close-up of the orange gradient version
image © designboom



HAY has also teamed up with the critically acclaimed peckham refreshment rooms (the former st. stephen’s club) to create a destination pop-up restaurant during LDF.





was founded in 2002 and the furniture collection was launched at imm cologne in 2003. HAY’s ambition is to encourage danish furniture design’s return to the innovative greatness of the 1950’s and 1960’s in a contemporary context. today, ten years later that ambition has not changed! It is still a great inspiration and keeps us inspired and motivated every day in creating meaningful and sincere design.

HAY strives to make good design accessible by supplying our trademark designs with affordable price tags and is committed to nurturing and promoting the originality of young talents as well as exploring the twisted minds of established designers.
HAY always circles around architecture, sustainable design and high quality — striving to design the perfect product and seeking to understand the grounds for modern life.


sebastian wrong

was born in 1971 in london and he studied BA hons in fine art (sculpture) norwich school of art and camberwell school of art, graduated in 1993. in the many years within the manufacturing sector, the former design director and co-founder (2005) of the british design manufacturer established & sons has accumulated a vast array of technical skills.his most recent initiative allows the world’s leading designers to explore their creativity with experimental pieces that require unorthodox methods of production.

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